Jamba Juice Announces Initial Launch of Hot Beverages

Jamba Juice Announces Initial Launch of Hot Beverages

Additional Baked Goods and a New Smoothie to Accompany Hot Beverages Introduction

EMERYVILLE, Calif.--(BUSINESS WIRE)-- Jamba Juice (NASDAQ: JMBA) announced today the official launch of hot beverages will occur on March 1, 2010, in over 340 stores. The launch includes 10 new high quality, great tasting hot beverage items including four "uniquely Jamba" hot blended offerings called Hot Blends™ beverages and six organic Mighty Leaf ® Tea whole leaf tea pouches. Jamba Juice will also be introducing additional baked goods and a new beverage, the Chill-icious Chai™ smoothie.

Jamba Juice's initial hot beverage offerings, available only at Jamba Juice® stores and made with premium natural and organic ingredients which are blended to perfect consistency in the blender, will include four Hot Blends™ beverages including three tea latte flavors --Original Spiced Chai™ Tea, Perfectly Chocolate Chai™ Tea, Heavenly Green™ Tea and, for kids and adults alike, a Classic Hot Chocolate. There will also be six offerings of organic Mighty Leaf® Tea pouches including Organic Breakfast, Organic Earl Grey, Organic Green Dragon, Organic African Nectar, and Organic Detox Infusion. In keeping with the high standards of product quality for all Jamba Juice products, these new hot beverages contain no high fructose corn syrup, zero grams of trans fat, no artificial flavors, and no artificial preservatives.

"We are very excited about the launch of our new Hot Blends™ beverage line. We've been listening to our customers and we know they wanted great tasting, better-for-you hot drinks," said James D. White, president and CEO, Jamba Juice Company. "Our new hot beverages are an excellent complement to our existing portfolio of products and give customers a hot drink option suitable for any time of day."

In 2009, Jamba Juice announced their intention to build a complementary, better-for-you retail food offering across all day-parts. This transformation of Jamba Juice started with the launch of hot oatmeal and continued throughout 2009 with the launch of Grab-n-Go wraps, salads, and sandwiches, California Flatbreads™ and Fruit Tea Infusions™ food and beverage offerings. Today Jamba Juice has some component of food in over 377 locations. The launch of the Hot Blends™ beverages represents a continuation of that transformation, further reinforcing Jamba Juice's position as an active, healthy lifestyle brand.

Hot Blends™ beverages will be launched in over 340 Jamba Juice locations across markets in California, New York, Seattle, Minnesota, Florida, Chicago, Portland, Texas, and Hawaii.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of October 6, 2009, Jamba Juice had 742 locations consisting of 488 company-owned and operated stores and 254 franchise stores.

About Mighty Leaf

Based in San Rafael, CA, Mighty Leaf manufactures a broad range of artisan specialty tea blends from the finest ingredients from around the world and distributes its brand primarily through specialty retailers, high-end restaurants and premier hotels and resorts across North America. Its proprietary handcrafted manufacturing process and its distinctive packaging combine to make it a key premium brand with a strong affinity among loyal consumers. The company¹s superior customer services and comprehensive customer support programs make Mighty Leaf a one-stop solution for retailers, food services distributors and hospitality providers. Currently, Might Leaf offers a diverse tea portfolio of 34 artisan tea blends in Tea Pouches, 180 loose tea blends and three iced tea blends.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.



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