Spicy Pickle Opens 3rd San Diego Restaurant, Sells First Montana Franchise

Construction Underway for Restaurants in Houston, Austin and Las Vegas

DENVER, CO --(Marketwire) - Spicy Pickle Franchising, Inc. (OTCBB: SPKL), operator of the fast casual restaurant chains Spicy Pickle in the U. S. and Bread Garden Urban Café in Canada today announced the opening of a second franchisee restaurant in downtown San Diego directly across the street from Petco Park, home to the San Diego Padres major league baseball team. The franchisee that owns this newest restaurant has a multi-restaurant development package. There is a third Spicy Pickle restaurant in San Diego County in Poway, California that is owned by a different franchisee. These three restaurants that are opened along with the Spicy Pickle under construction in Temecula, California will give Spicy Pickle a four restaurant footprint in Southern California.

Spicy Pickle also announced a new franchise agreement for Billings, Montana, its first in that state. Site selection for this restaurant will begin shortly.

Construction is also underway for a third Austin, Texas franchise restaurant, a second Las Vegas, Nevada restaurant and a second Houston, Texas restaurant. All are expected to open in the first half of 2010.

Marc Geman, president of Spicy Pickle, noted, "It is gratifying, especially under current economic conditions, to start up with a new franchisee in a new market so we are particularly pleased to be working on a new Spicy Pickle restaurant in Billings. It is also very satisfying to have franchisees that are getting financing to be able to move ahead with building programs. In addition, we have activity in Vancouver, British Columbia, Canada where we anticipate being able to announce something shortly. Our existing Bread Garden Urban Cafes in Canada are gearing up for the winter Olympics in February in Vancouver and on Whistler Mountain."

The new San Diego location is at 317 10th Ave., San Diego, California 92101. Restaurant hours are Monday thru Thursday 11am-8pm, Friday and Saturday 11am-3pm and Sunday 11am to 5pm. Telephone is 619-501-1445 and the fax for catering orders is 619-501-1446. This is the second downtown San Diego restaurant for this franchisee. The first is on 303 W. Beach Street.

About Spicy Pickle®:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight cheeses, twenty-two toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open across 11 states and more in development nationwide. Spicy Pickle Franchising, Inc. also operates as franchisor for Bread Garden Urban Cafes, a concept with restaurants in the metropolitan Vancouver, Canada area. Bread Garden Urban Cafes serve coffee, pastries and breakfast items as well as lunch and dinner along with a wide variety of desserts.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

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