Turning the Invisible Tangible

January 13, 2010 // Franchising.com // How do you market in a service industry? Attracting customers, or as author Harry Beckwith describes it—Selling the Invisible—is a strength that Marton Medina, President & Founder of the newly launched franchise opportunity HomeSweetHome®, is most proud of. "Our marketing differentiates us from our competitors. You can see it and feel it in the colors and in every part of our company…from our name, logo and tagline to our vehicles, uniforms, promotions and gift packages. Everything we create communicates the same attractive message that our customers respond to and love." Medina describes excitedly.

"The purpose of a business is to create a customer." —Peter F. Drucker

"It is from this understanding that all of our marketing was created. We based everything from what we learned of our customer in order to satisfy their want(s). It is the customer that determines what our business is and that's why our company looks and operates the way it does," Medina explains thoughtfully.

The result of this marketing is a young and powerful brand poised to dominate each local territory it enters. And leading this charge is the HomeSweetHome® service vehicle, awarded Best Vehicle in the Association of Residential Cleaning Services International's (A.R.C.S.I.) 2008 Image Awards.

This vehicle is one of the many things that make this service business tangible. "When customers connect with HomeSweetHome® through these tangibles, they can't help but react and feel a certain way. That's when we know our marketing is working," Medina adds.

Another tangible incentive that HomeSweetHome® is using to attract franchise candidates is a $12,000 Discount off its franchise fees. "This offer is only available to the first twelve owners chosen. And it is absolutely imperative our first twelve are the right twelve. So our Distinguished Dozen must genuinely care about people, both customers and employees, they must have a teachable spirit, and they must believe in themselves and have the courage to dream. Character before credentials is the formula we are basing our success on," Medina confidently exclaims.

Get acquainted with this new and exciting organization to see if this opportunity is the right fit for you.

###

Comments:

comments powered by Disqus

Franchise News Room »


News By Industry »


Featured Opportunities

FIT36®
Start a fitness business with one of the best, manager-run franchise models in the industry. FIT36® delivers a proven business model backed by a...
Tutor Doctor
Tutor Doctor is revolutionizing the private tutoring industry by helping children achieve their academic goals utilizing a one-to-one tutoring...
Capriotti's Sandwich Shop
Capriotti's has mastered the art of sandwich making since 1976, achieving over 250 awards & counting. Our fans & franchise community agree,...
Jiffy Lube
Jiffy Lube® pioneered the fast-lube category more than 35 years ago, changing the way millions of drivers care for their vehicles. Today, Jiffy Lube...
UBreakiFix
uBreakiFix is a consumer electronics repair company based out of Orlando, FL that specializes in refurbishing and restoring smartphones, tablets,...
Share This Page

Subscribe to Franchising.com Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.