'POPortunity' of a Lifetime: Doc Popcorn is a 'Natural' Fit for Franchisees

Doc Popcorn Fulfills Entrepreneurial Cravings across United States; Brings in Nine Franchise Agreements in First Six Months of Franchising

January 20, 2010 // Franchising.com // BOULDER, Colo. - A married couple, whose passionate pursuit of the American Dream resulted in a retail business with locations 'popping' up across Colorado, is now giving others the opportunity to take hold of their futures.

Rob and Renée Israel, who co-founded Doc Popcorn in 2003 with a desire to start a business that mirrors their healthy lifestyle, launched the brand's franchising program in mid-2009. In just six short months and amid the challenging U.S. economic landscape, the duo has brought in nine franchise agreements and is eager to help get these new business owners started on their new professional and personal lives.

"Like many, we're an ambitious couple seeking to strike a better balance in life. Being business owners allows us to do that, and now others have an opportunity to do the same with a franchise concept unlike any other," Rob said. "Doc Popcorn is built for the new decade. With low capital requirements, simple operations and proven marketing programs, we have created a concept that breaks down the barriers to entry for folks seeking to own a business they can feel good about running."

Doc Popcorn is the only fresh-popped, all-natural flavored popcorn franchise on the planet. Popping whole-grain kernels in 100% corn oil, Doc Popcorn offers a wide variety of distinctive flavors made from blends of natural and organic ingredients. Gourmet flavors range from cheesy cheddar and sweet butter to sinfully cinnamon and hoppin' jalapeño.

"Consumers are concerned about the health effects of snacking, but they crave fun food that they can nosh on. That's where Doc Popcorn fits in perfectly," Renée added. "When our customers are out and about and get a whiff of what we're popping, they're hooked for life."

Thanks to the Doc Popcorn Fresh Pop Flavor System™ all of Doc Popcorn's popcorn is popped fresh on the spot as customers order.

Strategic Partnerships Accelerate Doc Popcorn's Growth

Recognizing the growth potential and popularity of their brand, the Israels struck a strategic partnership with franchise industry guru Michael Haith, known throughout the franchising industry as the successful CEO of Maui Wowi Hawaiian.

The Doc Popcorn and Maui Wowi Hawaiian brands have begun to work together on several franchising initiatives. Natural partners given their complimentary product offerings, a select collection of five existing Maui Wowi Hawaiian franchise locations have now been co-branded with Doc Popcorn.

Successful beyond expectations, the results at the five locations have compelled both brands to take their partnership a step forward, and soon all existing Maui Wowi Hawaiian franchisees will be able to co-brand their businesses with Doc Popcorn. Additionally, the brands are offering entrepreneurs the opportunity to purchase new single-brand locations with both concepts as well as co-branded units.

About Doc Popcorn

Doc Popcorn is the first and only fresh-popped branded popcorn franchise system. The unique business model empowers franchisees to use the best corn, 100% corn oil and proprietary all-natural flavor blends to provide a healthier and delicious quality product in high traffic selling venues, simply and affordably. With locations throughout Colorado, including shopping malls, stadiums and other entertainment venues, Doc Popcorn began franchising in mid-2009.

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