Buffalo Wild Wings(R) Gears Up for the Big Game In-Restaurant Promotions and Biggest Take out Day of the Year Drive Sales

MINNEAPOLIS (BUSINESS WIRE) -- As Super Bowl Sunday fast approaches, Buffalo Wild Wings Grill & Bar(R) (NASDAQ: BWLD) is preparing its restaurants for what has historically been its biggest sales day of the year. During the countdown to kickoff, sports fans and wing lovers alike will descend upon the sports grill and bar's more than 650 locations to satisfy their craving for wings while enjoying the action on one of the restaurant's dozens of HD big screens and TVs. To complete the Game Day experience for lucky sports fans, Buffalo Wild Wings will be running a variety of promotions including VIP parties and its Best Seat in the House promotion, where guests can enter a drawing for prime seating arrangements at participating locations across the country.

On Super Bowl Sunday 2009, Buffalo Wild Wings sold more than 3.6 million traditional bone-in wings and nearly 1.5 million boneless wings. The Company expects even larger numbers this year, thanks to the addition of over 90 restaurants since last year's big game. To thank its devoted wing lovers, on game day participating Buffalo Wild Wings will be offering a special coupon, where guests can receive six free wings with a purchase of 12 traditional wings, or four free boneless wings with the purchase of eight boneless wings on their next visit. Takeout is expected to make up almost half of all orders on game day, as wing lovers swoop in to pick up their favorite flavors of wings to go. Guests are encouraged to place their takeout orders early. Buffalo Wild Wings locations are now accepting orders to ensure ample supply at all restaurants.

"Super Bowl is a very exciting time for Buffalo Wild Wings every year," commented Sally Smith, president and CEO of Buffalo Wild Wings. "Our guests love football and our restaurants are excited and well prepared to handle the huge increase in demand for our wings on game day. The Super Bowl is the culmination of months of football frenzy in our restaurants and we are as excited as our guests to see who makes it to the final game in Miami. Football and chicken wings go hand-in-hand for a great game day experience. All of our restaurants across the country will be ready to welcome sports fans and loyal guests through our doors and arm them with plenty of wings to enjoy as they watch the action unfold on screen."

Buffalo Wild Wings begins working with its suppliers months in advance to ensure each of its locations have more than enough fresh wings to feed hungry fans on game day. The Company also tracks the playoffs to determine which markets will need a larger supply based on which teams continue to play and ultimately make it to Miami, and will shift deliveries and place additional orders as necessary.

Buffalo Wild Wings will also have a presence in Miami, as the Super Bowl marks the culmination of the Buffalo Wild Wings Fantasy Football All-Star Blogger League, which pitted 12 of the nation's top fantasy football experts against each other in a unique battle of fantasy skill and blogging will. The league's commissioner, famed TV studio host and football guru, Trey Wingo, will accompany the winning blogger, Sarah Holladay, a.k.a. 'The Fantasy Football Librarian', to Miami to host an in-restaurant event and attend the game to blog and tweet about the experience to their loyal followers.

Additionally, the Company will host the winners of its Buffalo Wild Wings Football Challenge in Tampa where 22 guests and four Buffalo Wild Wings team members won the chance to play a flag football game at Raymond James Stadium on the Saturday following the Super Bowl. The winners will be drafted to one of two teams - coached by NFL star Mike Golic and his ESPN Mike & Mike co-host, Mike Greenberg. The two teams are captained by Jerome Bettis of the Pittsburgh Steelers and Marshall Faulk, St. Louis Rams legend and current NFL Network analyst. Guests primarily entered at Buffalo Wild Wings through the restaurant's BuzzTime trivia network.

About Buffalo Wild Wings

Buffalo Wild Wings, Inc., founded in 1982 and headquartered in Minneapolis, Minnesota, is a growing owner, operator and franchisor of restaurants featuring a variety of boldly-flavored, made-to-order menu items including Buffalo-style chicken wings spun in one of 14 signature sauces. Buffalo Wild Wings is an inviting neighborhood destination with widespread appeal and is the recipient of dozens of "Best Wings" and "Best Sports Bar" awards from across the country. There are currently more than 650 Buffalo Wild Wings locations across 42 states.

SOURCE: Buffalo Wild Wings, Inc.


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