Build-A-Bear Workshop Named One of Fortune's "100 Best Companies to Work For"

ST. LOUIS (BUSINESS WIRE) -- FORTUNE announced Thursday that Build-A-Bear Workshop(R) has been ranked 80 on the 13th annual "100 Best Companies to Work For" list. The full list and related stories appear in the February 8 issue of FORTUNE, available on newsstands on Monday, January 25, and now at fortune.com/bestcompanies.

FORTUNE Deputy Managing Editor Hank Gilman says, "The most important considerations for this year's list were hiring and the ways in which companies are helping their employees weather the recession. Of the 100 companies on the 2010 list, 65 are currently hiring, representing a total of more than 92,000 open job positions."

"We are honored to be included for the second consecutive year on the FORTUNE '100 Best Companies to Work For' list. Build-A-Bear Workshop was founded 13 years ago on a simple but powerful idea: to create a successful company with heart. Our associates' spirit, dedication, hard work and commitment have made us the world's leading interactive retail-entertainment brand. Every associate is able to participate in making Build-A-Bear Workshop the best place to work and play," says Maxine Clark, Build-A-Bear Workshop founder, chairman and chief executive bear. "We've accomplished so much in such a short period of time by putting the heart - and the fun - back into retail."

To pick the 100 Best Companies, FORTUNE partners with the Great Place to Work Institute to conduct the most extensive employee survey in corporate America. Two-thirds of a company's score is based on the results of the Institute's Trust Index survey, which is sent to a random sample of employees from each company. The survey asks questions related to their attitudes about the management's credibility, job satisfaction, and camaraderie. The other third of the scoring is based on the company's responses to the Institute's Culture Audit, which includes detailed questions about pay and benefit programs and a series of open-ended questions about hiring, communication, and diversity.

About FORTUNE

FORTUNE magazine is a global leader in business journalism with a worldwide circulation of more than 1 million and a readership of nearly 5 million, with major franchises including the FORTUNE 500 and the FORTUNE 100 Best Companies to Work For. FORTUNE Live Media extends the brand's mission into live events, hosting a wide range of annual conferences, including FORTUNE's Most Powerful Women and the FORTUNE Global Forum. FORTUNE publishes English-language editions in Europe and Asia, and local-language editions in China and South Korea. FORTUNE magazine's online home is CNNMoney.com, the most visited and utilized business destination website.

About Build-A-Bear Workshop

Build-A-Bear Workshop, Inc. is the leading and only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in 1997, the company and its franchisees currently operate more than 400 Build-A-Bear Workshopstores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia and Africa. In 2007, the interactive experience was enhanced - all the way to CyBEAR(TM)space - with the launch of buildabearville.com(R), the company's virtual world stuffed with fun. The company was named to the 2009 FORTUNE 100 Best Companies to Work For(R) list. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $468 million in fiscal 2008.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we wouldask that you use our full Name: Build-A-Bear Workshop(R)and that when referencing the processof making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.Build-A-Bear Workshop(R)should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop

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