Dairy Queen Treats Make Valentine's Day Sweet

Midnight Truffle Blizzard and heart-shaped cakes featured in February

January 26, 2010 // Franchising.com // MINNEAPOLIS – Dairy Queen® celebrates Valentine's Day and the month of February with two sweet treats: the Midnight Truffle Blizzard® Treat as the featured Blizzard of the Month and signature heart shaped DQ® cakes.

Available at all Dairy Queen and DQ Grill & Chill® locations nationwide throughout February, the Midnight Truffle Blizzard Treat is a flavorful mix of decadent chocolate truffle pieces blended with rich, dark cocoa fudge and creamy vanilla DQ soft serve.

During February, Dairy Queen also offers custom heart-shaped cakes made with a layer of luscious chocolate soft serve topped with crunchy chocolate cookie pieces and then layered with vanilla soft serve and decorated with creamy icing. The Midnight Truffle Blizzard can be custom made into a cake as an added Valentine's treat.

"Midnight Truffle has become one of our most popular Blizzard flavors, particularly in celebration of the most romantic month of the year," said Michael Keller, chief brand officer for International Dairy Queen, Inc. "The Blizzard is the gold standard in frozen treats and we continually take it to the next level with flavors such as Midnight Truffle."

Dairy Queen began blending simple combinations of candies, cookies, fruits, nuts and DQ soft serve in 1985, to create the signature Blizzard Flavor Treat. Since then, one-of-a-kind flavors such as Strawberry CheeseQuake®, Brownie Batter, Turtle Oreo®, Banana Cream Pie and Double Fudge Cookie Dough have delighted Dairy Queen fans as featured Blizzards of the Month, a program that began in 2003.

The incredible popularity of the Blizzard brand is what led Dairy Queen to initiate the Blizzard Fan Club in 2005. Today the Fan Club has 2.2 million members.



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