Spicy Pickle Opens Two New Bread Garden Urban Cafes in Vancouver, Canada

DENVER, CO (MARKETWIRE via COMTEX News Network) -- Spicy Pickle Franchising, Inc. (OTCBB: SPKL), operator of the fast casual restaurant chains Spicy Pickle in the U. S. and Bread Garden Urban Cafe in Canada, today announced the opening of two new Bread Garden Urban Cafes in downtown Vancouver. The two new restaurants along with the new location opened at 4314 Main Street at Whistler Mountain in the late summer bring the total to 15 franchised Bread Garden Urban Cafes operating in British Columbia.

The two new restaurants and the Whistler Mountain location all have extremely high visibility to the Winter Olympics which will begin in Vancouver on February 12, 2010. The two new downtown locations are at 742 Granville, on the new pedestrian mall, and in the new Canadian Broadcasting Building at 700 Hamilton Street, both in the heart of Vancouver.

"The downtown locations are in a very densely populated and highly trafficked area of Vancouver," said Marc Geman, CEO of Spicy Pickle Franchising, Inc. "And while we expect the Olympics to be a boost to sales, we are here for the long term and believe these new restaurants will perform very well after the Olympics given the population density and demographic that fits our customer. As to the CBC building, according to a story in the Vancouver Sun in early December 'the Bread Garden restaurant is renting space underneath the newsroom, which according to Mr. Geman provides a ready-made customer base of journalists and administrative workers.' Additionally, we are in the final stages of opening more Bread Gardens early this year end will make announcements about that shortly."

Mr. Geman said, "The Bread Garden purchase has proven to be a valuable asset of the company. Its value is increasing every day. We have a solid infrastructure developing in Vancouver and seasoned franchising personnel in Denver. We believe that we can continue to expand the Bread Garden Urban Cafe chain along with the Spicy Pickle chain in the United States even in this tougher economic environment. We are proving it with these openings and more to come."

About Spicy Pickle(TM) and Bread Garden:

Founded in 1999, Spicy Pickle Franchising, Inc. (OTCBB: SPKL) serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open across 11 states and more in development nationwide. Spicy Pickle Franchising, Inc. also operates as franchisor for Bread Garden Urban Cafes, a bakery cafe concept with restaurants in the metropolitan Vancouver, Canada area. Bread Garden Urban Cafes serve coffee, pastries and breakfast items as well as lunch and dinner along with a wide variety of desserts and are found in typical high density urban settings along with specialty locations in two airports in British Columbia.

Forward-Looking Statements:

Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

SOURCE: Spicy Pickle Franchising, Inc.

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