Finding the Right Business—a Counter Intuitive Process

"Choose something you love."
"Find something you're passionate about."
January 29, 2010 // Franchising.com // You may have run across words of wisdom similar to these during your search for a business. Unfortunately, many have found the real truth to these words in an unexpected way.

A misconception runs rampant among entrepreneurs just starting out. The one that can fool you into thinking that the rewards and joys of entrepreneurship are based on the type of product or service your business provides. In other words, you expect to enjoy a health & fitness business because you enjoy and are passionate about health & fitness. You may also expect to find the perfect fit to be a bakery because you love to bake.

In reality, the exact opposite is true. The product or service a business provides is almost irrelevant to the joy and satisfaction an entrepreneur will get. Business satisfaction is based largely on—the business of business, the knowledge and execution of the matters of business—leadership, marketing, money, management, client fulfillment, lead conversion, lead generation and technology. In essence, the better you are at business, the more enjoyable it becomes.

Marton Medina President & Founder of the newly launched franchise opportunity HomeSweetHome® has taken the business of business to heart and has integrated that spirit into the company's Training & Support. "Our Foundations Training Program™ has been designed to not only train our franchisees in the HomeSweetHome® systems, but to provide them with solid business resources and training. We believe that more knowledgeable owners will make for more successful franchisees and will increase our franchise system's opportunities to continuously innovate itself. A win-win strategy that will be extremely fulfilling," Medina says.

"One can have an intense business conversation with another and not once mention the actual service or product provided. That's how universal the language of business is. It's understandable regardless of what your company provides," Medina says.
"By the way, we're in the business of cleaning homes," he adds with a smile.
An incentive that everyone can understand is the $12,000 Discount off the HomeSweetHome® franchise fees. "This offer is only available to the first twelve owners chosen. And it is absolutely imperative our first twelve are the right twelve. So our Distinguished Dozen must genuinely care about people, both customers and employees, they must have a teachable spirit, and they must believe in themselves and have the courage to dream. Character before credentials is the formula we are basing our success on," Medina confidently exclaims.

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