Phoenix-Area Coffee Drive-Thru Franchisee Reaps Benefits of New Marketing Approach
PHOENIX & BEND, Ore.--(BUSINESS WIRE)--A Phoenix-based business owner is reaping the benefits of a new marketing channel. In just a few months, more than 10,000 greater Phoenix residents opted in to receive special promotions at Dutch Bros. Coffee stores. Local franchise owner, Jim Thompson, wanted to build business in the area, especially during a time when many coffee shops are closing.
Using technology powered by RocketBux, a mobile marketing company, Thompson regularly sends special discounts and alerts such as $2 lattes, 2 for the price of 1, and more. Dutch Bros. patrons simply text the word "Dutch" to the number 20123 to start receiving alerts redeemable at any Phoenix-area Dutch Bros. locations, including:
"The RocketBux mobile technology has done more to build my business than any other advertising medium I've ever used," said Jim Thompson, owner of six Phoenix-area Dutch Bros. Coffee franchises. "Drawing 10,000 active customers to our stores on a more regular basis has resulted in significantly increased revenue for us."
"Mobile marketing helps our customers buck the trend of declining business," said Fred Boos, president of RocketBux. "Jim is proof that by providing valuable offers in an easy, non-intrusive format, customers will respond with their wallets."
Text messaging has become a significant marketing vehicle. Mobile advertising market is expected to reach $50 billion by 2014, according to a study by Mind Commerce. And in the past two weeks, more than $21 million dollars has already been raised for victims of the devastating Haiti earthquake via text message donations.
RocketBux provides mobile technology to retailers, resort operators, technology companies, mileage programs, card issuers and more.
Founded in Southern Oregon in 1992 by brothers Dane and Travis Boersma, Dutch Bros. Coffee is believed to be the country's largest privately-held, drive-through only coffee company in the U.S. There are more than 150 locations in Oregon, California, Washington, Idaho, Nevada, Colorado and Arizona. Each store serves a large variety of specialty coffee drinks made with a premium private bean blend and roasted fresh daily. Dutch Bros. Coffee is headquartered in Grants Pass, Ore.
RocketBux, Inc. provides a scalable new way for merchants and customers to interact in a multitude of industries. RocketBux now has customers in dozens of diverse industries. The company is based in Bend, Oregon with offices in Oregon, California, Calgary Alberta and Virginia.