Hampton Hotels' Optimistic Outlook for 2010

2009 Achievements and Strategies Pay Off for the Value Brand

MCLEAN, Va.--(BUSINESS WIRE)--Hampton Hotels, the international brand of nearly 1,800 mid-priced hotels and one of Hilton Worldwide's portfolio of ten brands, today announced that it opened 143 hotels in 2009, and added more than 13,000 rooms to the Hampton system. The brand is poised to continue its growth trajectory in 2010, with more than 100 hotels already expected to open during the year.

"Our consistent capture of market share is evidence that Hampton continues to provide quality accommodations and excellent service that keeps our guests coming back," stated Phil Cordell, Global Head, Focused Service & Hampton Brand. "As we continue to open nearly three hotels a week, delivering consistent value to our franchisees remains a top priority. Supporting our owners and hotel team members with tools and resources to keep hotel sales growing helps the Hampton brand rise above our competitors."

Cordell continued, "Hampton also prides itself on working closely with our franchisees to involve them in important decisions and discussions that increase the brand equity and drive business to the properties."

2010 is off to a great start for Hampton. The brand was ranked 4th in Entrepreneur Magazine's annual Top 500 Franchises list, known as the world's first, best and most comprehensive franchise ranking. The brand also received the Travel Weekly Reader's Choice Award for favorite mid-priced hotel brand for the fifth consecutive year.

Adding value to each guest's stay is a key point of focus for Hampton in the coming year. Although many industry experts agree that some economic rebound will begin in early 2010, travelers will surely continue to look for the best value for their money while on the road. Hampton will continue to showcase several free amenities like its On the House hot breakfast and high-speed internet access, offerings that keep guests fueled and connected. Several new product and service enhancements, which are expected to be launched during the year, will allow Hampton to continue enhancing the consistent guest experience at each and every hotel globally.

As the brand looks to 2010, more Hampton by Hiltons are planned to open in Europe and expected to be primarily new builds and building conversions. Cordell adds, "As part of Hilton Worldwide, our goal is to grow and expand our offerings overseas. We are widening our reach so that we can engage and assist our franchisees that are looking for global growth."

The brand also looks forward to maintaining and elevating relationships with franchisees and on-property team members. Internal communication platforms, online sales and marketing tools and various training resources are just a few of the many ways Hampton offers support to every hotel to ensure day-to-day success.

About Hampton Hotels

The Hampton brand, including; Hampton Inn, Hampton Inn & Suites, Hampton Inn by Hilton, Hampton Inn & Suites by Hilton and Hampton by Hilton is an award-winning leader in the mid-priced hotel segment. With nearly 1,800 properties globally Hampton Hotels is part of Hilton Worldwide, the leading global hospitality company. All Hampton Hotels offer warm surroundings and a friendly service culture that share a common "personality" supported by the 100% Satisfaction Guarantee. High-quality accommodations, in-room conveniences and the latest technology, combined with numerous locations and consistent offerings, have made Hampton a leader in its segment and one of the fastest growing hotel brands.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For more than 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,500 hotels in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors.

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