Auntie Anne's Issues Snacking Wake-up Call

Announces Free Pretzel Day on Feb. 20

February 11, 2010 // // LANCASTER, Pa. - Auntie Anne's, the franchise known for its mouth-watering, freshly baked hand-rolled soft pretzels, is offering a snacking wake-up call at its U.S. stores. On Saturday, Feb. 20, anyone in the country can stop into a local Auntie Anne's store for an opportunity to experience one complimentary Original or Cinnamon Sugar pretzel. Free pretzels will be available between 10 a.m. and 3 p.m.

A literal snacking wake-up call can be delivered to consumers via text message on the morning of Free Pretzel Day by texting WAKEUP to 80565. The text message will remind consumers to visit Auntie Anne's for their free pretzel.

Auntie Anne's is also encouraging loyal consumers to introduce others to the signature taste of its pretzels. Consumers can take a photo of their group at the Free Pretzel Day event and e-mail it to One hundred winners will be randomly selected to win a special edition Auntie Anne's T-shirt. More information including official contest rules can be found by visiting

Auntie Anne's Inc. is the world's largest franchisor of hand-rolled soft pretzels, supporting more than 1,050 Auntie Anne's Pretzels locations worldwide. The concept mixes, twists, and bakes pretzels to golden brown perfection in full view of customers. On the company's last Free Pretzel Day in 2008, Auntie Anne's gave away more than one million pretzels.



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