Last Call for Build-A-Bear Workshop Huggable Heroes Search

Unique Scholarship Opportunity Awards Kids Based on Good Deeds

ST. LOUIS (BUSINESS WIRE) -- Just nine days are left to enter a young leader into the 2010 Build-A-Bear Workshop(R) Huggable Heroes(R) program. Ten young people, ages eight to 18, will ultimately be selected as Huggable Heroes and win a $7,500 educational scholarship and $2,500 donation to the 501 (c)(3) charity of their choice. Entry deadline is February 26.

Huggable Heroes are young leaders who are doing good things to make the world a better place. They volunteer in underserved schools, hospitals, nursing homes, disadvantaged neighborhoods and more. They help soldiers and those with special needs, protect wildlife and preserve the environment. They give their time and expect nothing in return.

The search for these special, dedicated and hard-working youth ends Friday, February 26. People may nominate a candidate by visiting buildabear.com/huggableheroes or by obtaining a form at participating Build-A-Bear Workshop stores in the United States, Puerto Rico and Canada.

Parents, grandparents, aunts, uncles, siblings, friends, teachers, organization leaders or young people themselves, are encouraged to submit nominations before the February 26 deadline.

About Build-A-Bear Workshop

Build-A-Bear Workshop, Inc. is the leading and only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. Founded in 1997, the Company and its franchisees currently operate more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the United States, Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa, and the Middle East. In 2007, the interactive experience was enhanced - all the way to CyBEAR(TM) space - with the launch of buildabearville.com(R), the company's virtual world stuffed with fun. The company was named to the 2009 FORTUNE 100 Best Companies to Work For(R) list. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $468 million in fiscal 2008. For more information, call 888.560.BEAR (2327) or visit the company's award-winning Web site.

TRADEMARKS

We would like to thank you for your interest in covering our business. As you write your story, we would ask that you use our full name: Build-A-Bear Workshop and that when referencing the process of making stuffed animals you use the word "make" not "build."

Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Retail Management, Inc.Build-A-Bear Workshop should only be used in capital letters to refer to our products and services and should not be used as a verb.

SOURCE: Build-A-Bear Workshop, Inc.

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