Valpak(R) Opens Mobile Couponing Opportunities to Millions of Consumers

Valpak(R) Opens Mobile Couponing Opportunities to Millions of Consumers

Coupon Giant Launches New, Free Mobile Apps on Android Platform to Join iPhone(TM) and Palm(R) Pre(TM); BlackBerry(R) app coming soon

LARGO, Fla. // PRNewswire // -- In challenging economic times, coupon use has grown dramatically. As tight budgets endure, consumers continue to aggressively seek out savings opportunities and Valpak, one of the leading direct marketing companies in North America, is helping by empowering them to save anytime, anywhere.

More than 10 million digital coupons were redeemed in the first half of 2009, up 25 percent from the previous year. Those of the mobile variety are increasingly in demand as consumers try them and realize how easy they are to use.

With this in mind, Valpak announced today that it has added to its portfolio the availability of a new app for the Android platform. This follows the Valpak apps recently launched for the iPhone™ and iPod touch®, as well as for smartphones running the Palm® Pre™ platform. In March, the company will offer an app for the BlackBerry®, making mobile couponing through Valpak possible for the vast majority of smartphone users.

Valpak delivers more than 17,000 offers through the mobile couponing app platform, the same as those available on Users of the Valpak mobile couponing can:

  • Search savings by categories of dining, auto, beauty, health, shops, leisure, home, professional and general
  • Use the phone's GPS to locate savings around you
  • Automatically sort results by distance from your current location
  • Click on an offer and use the phone's mapping function to get directions
  • View multiple discounts at any given time
  • Tap business phone numbers, making it easy to call for more information

"Never before has it been so easy and convenient to stretch your budget," said Deanna Willsey, director of corporate communications for Valpak. "Our smartphones go with us everywhere, and now savings opportunities from restaurants and spa services to groceries and auto services are available whenever we have a few minutes to look for them."

About Valpak®

Valpak, one of the leading direct marketing companies in North America, is owned and operated by Cox Target Media, a subsidiary of Atlanta-based Cox Enterprises, one of the largest media conglomerates in the United States. With nearly 200 franchises throughout the United States and Canada, The Blue Envelope® delivers savings and value to nearly 43 million households each month. Annually, Valpak will distribute some 20 billion offers inserted in more than 513 million envelopes. Valpak also offers digital solutions though®, an online site for local savings, which has nearly 40 million offer views each month, as well as for mobile phones, including apps for the iPhone(TM), Android(TM) and Palm® platforms.

Cox Media Group

Cox Media Group, Inc., a subsidiary of Atlanta-based Cox Enterprises, is an integrated broadcasting, publishing and digital media company that includes the national advertising rep firms of Cox Reps. With revenues exceeding $1.5 billion, the company operations include 15 broadcast television stations and one local cable channel, 86 radio stations, four metro newspapers and more than a dozen non-daily publications, and more than 100 digital services. Additionally, CMG owns and operates Valpak, one of the leading direct marketing companies in North America.




comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Saladworks leads the exploding fast-casual salad space, with nine consecutive quarters of positive same-store sales growth through 2017. America's...
Discovery Point Child Development Centers
• 30 years of brand strength in educational childcare • Only childcare franchise with a flat fee system (vs. fees based on % of your total...
Red Mango
Based in Dallas and with more than 300 locations across the U.S., Mexico, El Salvador and Uruguay, Red Mango is a rapidly-expanding retailer of...
All American Steakhouse and Sports Theater
The All American concept is not only what the consumer is looking for, it’s what they are craving—great quality food with signature steaks in a...
la Madeleine
Things don't get much better than breakfast at la Madeleine--unless, of course, it's lunch or dinner.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.