Ben & Jerry's Thirty-Second Annual Free Cone Day on March 23rd!

The Flavor Innovator Focuses on Values-Led Sourcing & Quality in 2010

BURLINGTON, Vt. --(BUSINESS WIRE)-- Participating Scoop Shops across the country will open their doors from noon – 8 p.m. on Tuesday, March 23rd to serve up the latest of the company's newest super-premium quality and values-led flavors. It's an annual tradition started by Ben & Jerry as a way to give back to the communities that support their local scoop shops.

The 2010 scoop shop line-up includes some great new flavors including more made with Fair Trade Certified™ ingredients.

  • Milk & Cookies – This new flavor is leading the pack using Fair Trade ingredients. Vanilla Ice Cream with a Chocolate Cookie Swirl, Chocolate Chip & Chocolate Chocolate Chip Cookie Pieces.
  • Chocowlate Chip – Fair Trade Certified Vanilla Ice Cream with Fudge Cows. Available in Scoop Shops only.
  • Peanut Brittle – Peanut Brittle Ice Cream with Peanut Brittle Pieces and a Caramel Swirl.
  • Maple Blondie – Vermont Medalist, Hannah Teter, goes for the gold again with her flavor: Maple Ice Cream with Blonde Brownie Chunks and a Maple Caramel Swirl.

With the new Milk and Cookies flavor and Chocowlate Chip, Ben & Jerry's is furthering its efforts to use Fair Trade Certified ingredients in all of its products globally by 2013. "Product quality and social benefit are two pillars of our three-part Mission Statement," said Social Mission Director Rob Michalak.

Ben & Jerry's Fair Trade commitment means that every ingredient that can be sourced Fair Trade Certified™, now or in the future, is Fair Trade Certified™. Globally, this involves converting up to 121 different chunks and swirls.

In thinking globally yet acting locally, many of the community-based Scoop Shops partner with non-profits to celebrate Free Cone Day, and share the spotlight, as they kick-off the ice cream season.

Now that you've got the scoop, you know where you can get the scoop! See you March 23rd!

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. The goal of the social mission is to integrate a concern for the community into as many day to day business operations as possible while maintaining the product and economic missions. The move to Fair Trade ingredients is driven by that commitment.

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