Secret behind Jennifer Hudson's New Look Revealed: It's Weight Watchers(R)!
Weight Watchers Announces Grammy® and Academy Award®-Winner Is New Brand Advocate
NEW YORK--(BUSINESS WIRE)--Recently, the buzz surrounding Jennifer Hudson's new look has been building among her fans and followers. Today, Weight Watchers announces the launch of a new brand marketing campaign, which features Jennifer Hudson telling her weight loss story in an open, honest way. It captures her personal experience with Weight Watchers, which she has been following for several months, and demonstrates to women that they, too, can reach their personal weight loss goals with Weight Watchers.
"As the leader in weight management, Weight Watchers is on a mission to inspire people to believe they can make lifestyle changes that will help them lose weight and, more importantly, live healthier lives," said David Kirchhoff, President and CEO Weight Watchers International, Inc. "Because Jennifer is relatable to so many people and has experienced visible results with Weight Watchers, we feel she will help motivate others to take control of their health and try our program."
After the birth of her son, Hudson was inspired to adopt a healthier lifestyle to be a better role model. She tried several different diets that left her feeling deprived and then discovered Weight Watchers.
"Weight Watchers is the healthy, natural choice for me because it teaches me how to live a healthier lifestyle and it makes sense for my life. I can follow the plan no matter where I am, still enjoy my favorite foods and even use the iPhone app to track my points," explained Hudson. "With Weight Watchers I am enjoying the weight loss because I'm doing it the right way – I feel empowered with what I've learned, everything from portion control to what foods will help keep me satisfied. It's a lifestyle change, not a diet."
The centerpiece of the national marketing campaign is a series of television advertising spots developed to show women Weight Watchers is a program that will work for them. The campaign celebrates Hudson's success on Weight Watchers in a way that demonstrates her unique style and showcases her talents and beauty. Today, Hudson will participate in a live interview on Weight Watchers' Facebook fan page where she will show the ads and answer questions from fans across the United States about the changes she's made to adopt a healthier lifestyle.
The new campaign will launch on April 4th during primetime programming. The same day, WeightWatchers.com will introduce Hudson-centric content including behind-the-scenes footage and interviews from the advertising shoot, information about her favorite foods and a blog where fans can follow her progress. Hudson will also appear on the cover of the May/June issue of Weight Watchers Magazine.
About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight management services, operating globally through a network of Company-owned and franchise operations. Weight Watchers holds almost 50,000 meetings each week where members receive group support and learn about healthy eating patterns, behavior modification and physical activity. WeightWatchers.com provides innovative, subscription weight management products over the Internet and is the leading Internet-based weight management provider in the world. In addition, Weight Watchers offers a wide range of products, publications and programs for those interested in weight loss and weight control.
About Jennifer Hudson
An Academy Award-winning actress and a Grammy Award-winning recording artist, Jennifer Hudson is an extraordinary talent in our time. Hudson will begin production on the drama film "Winnie," based on the story of Winnie Mandela, former wife of South Africa's first black President, Nelson Mandela in May 2010. In 2007, Hudson won an Academy Award for her role as "Effie" in the smash hit "Dreamgirls," an adaptation of the Broadway musical. Her breakout film performance also garnered multiple recognitions including a Golden Globe Award, a Screen Actors Guild Award, a BAFTA, a NAACP Image Award, and more. Hudson is making the same kind of impact in the world of music that she has made in film with the successful release of her Arista Records debut album. The self-titled album won a Grammy Award for "Best R & B Album," and she received three additional nominations including "Best Female R&B Vocal Performance," "Best R&B Performance by a Duo or Group with Vocals" and "Best R&B Song." The RIAA Gold Certified album entered Billboard's Top 200 at No. 2 and marked the biggest first week sales for an R&B female entry since 2004.