Spicy Pickle Sandwich Franchise Opens Second Houston Restaurant

DENVER, CO (MARKETWIRE via COMTEX News Network) -- Spicy Pickle Franchising, Inc. (OTCBB: SPKL), operator of the fast casual restaurant chains Spicy Pickle in the U. S. and Bread Garden Urban Cafe in Canada, today announced the opening of the second Spicy Pickle restaurant in Houston, TX.

The new Houston restaurant is next to the Reliant Stadium, home of the NFL Houston Texans, on the retail level of a 300 unit apartment complex. The location, at 1333 Old Spanish Trail, at the corner of Kirby Ave., is just down the street from the Texas Medical Center, reported Marc Geman, Spicy Pickle's CEO.

"The Medical Center is one of the largest and most famous in the world. It encompasses 42 non-profit healthcare providers and has over 100,000 daily patients and visitors. With approximately 50,000 employees, the Texas Medical Center member institutions collectively are the largest employer in Houston, responding to over 4.5 million patients annually," the restaurant executive noted.

Mr. Geman continued, "This location is in the middle of our target demographic serving both the daytime residential and entertainment complexes frequented by our typical customer. It will also serve beer and wine to accommodate an early evening and dinner business. The restaurant will keep extended hours to accommodate its customers. We believe that this will be a very busy location. Hours of operation are 11 AM to 9 PM Sunday to Thursday and 11 AM to 10 PM Friday and Saturday. The phone number is 281-617-4777 and the fax is 281-617-4778. The Franchisee already had one restaurant open and is working on a lease for a third he hopes to open this year."

Mr. Geman said, "We are fortunate to have franchisees in a position to continue to build out their development areas. However, this also reflects our sharpened strategy of the past few years, to primarily team up with stronger franchisees that can build and successfully operate multiple restaurants. Every new restaurant adds to the efficiencies of distribution, marketing and branding and creates greater opportunities for the local residents and businesses to become familiar with and love our food."

About Spicy Pickle(TM) and Bread Garden:

Founded in 1999, Spicy Pickle Franchising, Inc. serves high quality meats and fine artisan breads, baked fresh daily, along with a wide choice of eight different cheeses, twenty-two different toppings, and fourteen proprietary spreads to create healthy and delicious panini and sub sandwiches with flavors from around the world. As a leading "fast-casual" concept, Spicy Pickle offers menu items that are far beyond traditional fast food but without the price point of casual dining. The hallmark of a Spicy Pickle restaurant is quality, service and an enjoyable atmosphere. The company is headquartered in Denver, Colorado, with restaurants open across 10 states and more in development nationwide. Spicy Pickle Franchising, Inc. also operates as franchisor for Bread Garden Urban Cafes, a bakery cafe concept with restaurants in the metropolitan Vancouver, Canada area and British Columbia. Bread Garden Urban Cafes serve coffee, pastries and breakfast items as well as lunch and dinner along with a wide variety of desserts and are found in typical high density urban settings along with specialty locations in two airports in British Columbia.

Forward-Looking Statements: Certain statements in this press release, including statements regarding the number of restaurants we intend to open, are forward-looking statements. We use words such as "anticipate," "believe," "could," "should," "estimate," "expect," "intend," "may," "predict," "project," "target," and similar terms and phrases, including references to assumptions, to identify forward-looking statements. The forward-looking statements in this press release are based on information available to us as of the date any such statements are made and we assume no obligation to update these forward-looking statements. These statements are subject to risks and uncertainties that could cause actual results to differ materially from those described in the statements. These risks and uncertainties include, but are not limited to, the following: factors that could affect our ability to achieve and manage our planned expansion, such as the availability of a sufficient number of suitable new restaurant sites and the availability of qualified franchisees and employees; risks relating to our expansion into new markets; the risk of food-borne illnesses and other health concerns about our food products; changes in the availability and costs of food; changes in consumer preferences, general economic conditions or consumer discretionary spending; the impact of federal, state or local government regulations relating to our franchisees and employees, and the sale of food or alcoholic beverages; the impact of litigation; our ability to protect our name and logo and other proprietary information; the potential effects of inclement weather; the effect of competition in the restaurant industry; and other risk factors described from time to time in our SEC reports.

SOURCE: Spicy Pickle Franchising, Inc.



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