Pizza Pizza Franchise Anounces 'Cells for Slices' Supports Green Thinking While Feeding Others

TORONTO, ONTARIO -(Marketwire) - April is Earth Month and more than 380 participating Pizza Pizza locations will be accepting old cell phones and handheld devices as part of Cells for Slices, an annual cell phone recycling program that generates revenue for Food Banks Canada. Throughout April, consumers can drop off their previously used cell phones and receive a free slice of pepperoni or cheese pizza.

The Cells for Slices program recycles the parts or refurbishes the donated phones. Money generated from the sale of the phones is donated to Food Banks Canada in support of feeding the hungry across the country.

"Pizza Pizza has a longstanding tradition of working towards environmentally sustainable business practices," said Pat Finelli, Pizza Pizza's chief marketing officer. "We want to do our part to encourage and reward other people for recycling and supporting local food banks at the same time."

In addition to the plastics and metals found in cell phones, the batteries contain chemicals that can be hazardous to the environment and should be kept out of landfills. A recycled or refurbished phone can yield between $2 and $5 for Food Banks Canada.

"There is no better way to enjoy a slice of pizza than doing so while making a donation to Food Banks Canada's Phones for Food program," said Katharine Schmidt, Executive Director, Food Banks Canada. "Cells for Slices is another way to support the close to 800,000 hungry Canadians that are assisted by food banks in Canada every month."

Since the program's inception, Pizza Pizza has collected 4,656 cell phones.

About Phones for Food

Phones for Food is an award winning handheld device recycling program launched by Food Banks Canada, the national charitable organization representing the food bank community across Canada. Since its launch in 2003, Phones for Food has generated over $600,000 and diverted approximately 400,000 wireless devices from landfills. Funds from this program support Food Banks Canada and the food bank community, to meet the short term need for food and find long term solutions to hunger.

About Pizza Pizza Limited

Founded in 1967, Pizza Pizza Limited is Canada's pizza pioneer and one of the country's most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company plays an active role in the communities it serves through fundraisers, donations and local sponsorships at the corporate and franchise levels. The company is guided by a mission to provide the "best food, made especially for you" with a focus on quality ingredients, customer service and continual innovation.

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