ROCKY MOUNT, NC -(Marketwire) - Hardee's® locations owned and operated by Boddie-Noell Enterprises (BNE) raised over $164,000 this year for the Muscular Dystrophy Association (MDA) by participating in the Shamrocks Against Dystrophy campaign. This year's campaign helps BNE far exceed the $1 million mark in total donations to the MDA since joining the campaign in 1999.
Beginning in February of this year and running through March 17 (St. Patrick's Day) customers at participating Hardee's across North Carolina, Virginia, Kentucky and South Carolina were encouraged to purchase a $1 green Shamrock or a $5 gold Shamrock.
Once sold, the Shamrocks, including the customer's signature, were hung for display in each Hardee's location to create a festive St. Patrick's Day atmosphere. In exchange, each customer who purchased a Shamrock received a coupon for a discount in the restaurant.
A portion of the total sales raised by BNE restaurants will help send children across North Carolina, Virginia, Kentucky and South Carolina to MDA summer camps this year. Offering a fun and safe outdoor experience, the camps give participants the opportunity to develop important life skills such as confidence, independence and social ability.
"We're gratified that our customers and restaurants came through again for the MDA even in a challenging economy," said Jerry Allsbrook, MDA national vice-president and chief marketing officer for Boddie-Noell Enterprises. "This will enable many deserving youngsters to benefit from the MDA summer camp experience."
The contribution from the over 340 Boddie-Noell-operated Hardee's restaurants will be one of the largest received by the MDA in the Carolinas and in Virginia this year. The contributions will go to help with care for local children and adults affected by one of the 43 diseases for which the MDA provides treatment. The local services that the MDA provides include wheelchair, leg brace, and communication device payment assistance, support groups, professional health education and care at affiliated clinics at Duke University, the University of North Carolina at Chapel Hill, Sentara Norfolk General Hospital, Roanoke Neurological Center, the Medical College of Virginia elsewhere.
MDA is a voluntary health agency supporting programs of worldwide research, comprehensive services, advocacy, and professional and public health education for muscular dystrophy and related diseases. MDA is the largest nongovernmental sponsor of neuromuscular disease research. The Association's programs are funded almost entirely by individual private contributors.
Boddie-Noell Enterprises (BNE) is a diversified family-owned business engaged primarily in restaurants and land development. BNE is the largest Hardee's franchise operator in the United States with 340 restaurants across four states.
Celebrating 50 years in the quick-service industry, Hardee's Food Systems is a wholly owned subsidiary of CKE Restaurants, Inc. (NYSE: CKR) of Carpinteria, Calif. As of the end of fiscal 2010, CKE Restaurants, Inc., though its subsidiaries, had a total of 3,141 franchised, licensed or company-operated restaurants in 42 states and 14 countries, including 1,224 Carl's Jr. restaurants and 1,905 Hardee's restaurants.