Complete Nutrition Franchise Strengthens Grip in its Segment
New Player Opens Stores at Rapid Pace; Captures Wide Range of Consumers
April 19, 2010 // Franchising.com // Omaha, NE – A fast-growing new player is conquering the nutrition retail segment by offering an "unintimidating" experience for its customers. After opening more than 30 locations in less than 18 months and deals signed to double its presence by year's end, all eyes are on Complete Nutrition as the industry's next rising star.
Complete Nutrition, whose 35 upscale nutritional supplement stores nationwide feature exclusive weight loss and sports nutrition products in a spacious, open and orderly setting, is on the fast track to reach the 100 franchise milestone – just three years after franchising the concept.
"Our unprecedented growth during the worst economic period in recent memory is a testament to our proven business model and a line of products that allows us to tailor safe and effective programs for each customer," said Ryan Zink, President of Complete Nutrition. "In a short period of time, we have grown our franchise into one that is emulated throughout the industry."
In addition to having a welcoming store design free of the clutter and confusion often associated with other nutritional retail outlets, Complete Nutrition's expert "consultative" staff differentiates the franchise from competitors. Most stores employ only certified personal trainers, former strength coaches and others experienced in health and fitness who offer knowledgeable advice.
"Our personal, high-touch shopping experience builds long-term customers," said Cory Wiedel, who founded Complete Nutrition in 2004 in Omaha, NE. "Our expert staff creates safe and effective programs, using quality weight management, sports nutrition and healthy aging products, to assist each customer in looking, feeling and performing better."
While Complete Nutrition is not a manufacturer, the company works directly with doctors, chemists and scientists to help create their formulas for new products. Last year alone, the company released over 200 different weight-loss and sports nutrition exclusive branded products. All products are sold at a competitive price.
By providing franchisees with a strategic launch formula that includes aggressive local advertising, Complete Nutrition boasts a 100-percent success rate in the system. In fact, the company had two $1 million dollar stores in its first year, while it took competitors nearly two decades to accomplish just one million dollar store.
About Complete Nutrition
Complete Nutrition is a network of upscale nutritional supplement retail stores whose mission is to create a safe and effective weight management, sports nutrition, and healthy aging program to help customers look better, feel better, and perform better. Since 2004, Complete Nutrition has been helping families maintain their health and wellness goals by offering exclusive supplements at affordable prices. Staff members are athletes, certified personal trainers, former strength coaches, and other people with experience in the health and fitness supplement retail industry.