April 20, 2010 // Franchising.com // MISSISSAUGA, Ontario – For the second consecutive year, Mucho Burrito is inviting its customers to join them in observing one of the best known and widely celebrated Mexican holidays – Cinco de Mayo.
On May 5, 2010, Mucho Burrito will commemorate the victory of Mexican forces over French forces in the Battle of Puebla in 1862 by offering its pequeno 10" and medio 12" burritos for $5.00 at all restaurants. In addition, Mucho Burrito will offer bounce back coupons to all guests and its Johnny Mucho E-mail Club, Facebook fans and Twitter followers, valid through the end of the month.
"Cinco de Mayo means a day of colorful fiestas and tasty Latin-inspired foods, so it was only natural for us to join the fiesta fun and share this important piece of Mexican culture with our guests," said Alex Rechichi, Co-Founder and CEO of Mucho Burrito.
Mucho Burrito's guests will also have a chance to enter for a chance to win $20,000 in total prizes by entering their name into the drawing at www.muchoburrito.com. Prizes include a $2,500 travel voucher, numerous Mucho Burrito gift cards, t-shirts and free food. Prize winners will be announced in June 2010.
Through this promotion, Mucho Burrito is working with Restaurant eMarketing to launch their social media platform through their new service called SocialGrub, which brings powerful social media marketing tools to the restaurant industry. By harnessing the power of the internet and utilizing social networking resources such as Twitter and Facebook, restaurants, such as Mucho Burrito, are able to more effectively market and promote their businesses online through a broad range of social media marketing channels. SocialGrub allows restaurants and retailers to create coupons, instant offers, discounts, and other promotions once and then automatically distribute them through their own branded Facebook application, as well as on Twitter and other micro-blogging.
Described as "Mucho food with Mucho quality," Mucho Burrito provides customers with an unmatched flavour experience by offering fresh and authentic Mexican food in a contemporary and casual setting. Featuring a "no rules" menu enhanced by the scent of spices and seasonings, roasted vegetables and charbroiled and braised meats, each meal is made to order in front of customers with authentic recipes and fresh ingredients made daily. Customers can choose from a variety of menu selections including hand-rolled burritos, tacos and quesadillas, as well as nacho plates, salads and a selection of custom "Johnny Mucho" sauces.
Mucho Burrito opened its doors June 13, 2006 in Mississauga, Ontario. At the time, Founders Mark and Alex Rechichi and Sean Black, created a name and logo that reflected the signature menu items-large gourmet burritos, best described as "Mucho food with Mucho quality." Their mission from the inception - to provide customers with an unmatched Mexican flavor experience by offering the freshest and best quality burritos ever tasted, made right in front of your eyes. Today, Mucho Burrito has grown to 26 restaurants throughout Canada.