Asthma Society of Canada and Pillar To Post Home Inspections Partners with Award Winning Documentarian to Support Toronto Premiere and Earth Week Screening of New Film Chemerical
April 20, 2010 // Franchising.com // (TORONTO, ON) Canadian environmental film producer, Andrew Nisker of the runaway documentary hit Garbage!The Revolution Starts at Home has been invited to present and screen his film for senior corporate executives during this year's Earth Week at Wal-Mart corporate headquarters in Bentonville, Arkansas.
Nisker's film Garbage! was an official selection of the Hot Docs 2008 Film Festival in Toronto as well as the United Nations Association Film Festival in San Francisco, received an award in the 2008 Cinemambiente Italian Enviro Film Festival, the Green Film Festival in Seoul Korea, and enjoyed screenings at film festivals worldwide including China, Malaysia, Romania and Mexico. Garbage! aired on the Sundance Channel in the U.S. and Super Channel in Canada and recently sold to numerous broadcasters on the international market and is translated in over five different languages.
"I am encouraged that corporations in North America have now firmly embraced the environmental conscious consumer movement and have realized that it is not a fad or phase but now a very critical part of their business as consumers become conscious, knowledgeable and committed to environmental issues that impact their own direct environment and health," says Andrew Nisker, Founder and Producer, Take Action Films.
Nisker's new film Chemerical which recently premiered as runner up of the 'People's Choice Awards' at the Whistler Film Festival, documents a family's difficult transition towards a chemical free lifestyle, while taking the audience on an eye-opening journey through the toxic effects and lifecycle of the everyday chemicals they use. Chemerical digs deep to explore the consequences of living in a chemical laden nation by raising the following questions: What are the chemicals doing to us and the environment? Do we need the chemicals we use on a daily basis? What would happen if an average family kicked the chemical habit for three months? Would their health improve? What effect will living a chemical free lifestyle have on the environment? There have been over 5,000 toxic products removed from homes since the first screening of Chemerical in December 2009.
In addition to Wal-Mart screening Garbage! during Earth Week, Toronto audiences may not only get a chance to watch his new film Chemerical in a cinema, but also get an opportunity to enjoy informative discussions with the producer during a sponsored (Asthma Society of Canada and Pillar To Post Home Inspections) Toronto premiere screening at the Royal Theatre on Tuesday, April 27th at 7:00 PM.
Christine Hampson, CEO and President of Asthma Society of Canada says supporting severe asthma symptoms sufferer and successful environmental film producer Andrew Nisker's Toronto premiere helps us to continue to achieve our goal of empowering people living with asthma. We are committed to helping adults and children with asthma and associated allergies to achieve symptom-free lives by providing them with up-to-date information about asthma and its management, while empowering them to strive for better asthma control through identifying potential environmental triggers.
Nisker will also be appearing and screening Chemerical at the Green Living Show (Pillar To Post Booth) on Saturday, April 24th at 1:00PM and Sunday, April 25th at 1:00PM.
Dan Steward, President of Pillar to Post Home Inspections says, "As the leading National Canadian professional home inspection service provider, our specialty is in the auditing of indoor air quality, and offering solutions to keep your home environment healthy and green. It is imperative that we encourage public engagement with their IAQ and bring awareness to the dangers that may exist within their immediate environment. We feel that Nisker has hit a home run in providing this information in an entertaining way while arming viewers with tangible and simple ways to make a personal direct impact on their lives and immediate environment."
Super Channel will also feature Chemerical during its special Earth Day line-up on April 22nd at 8:00 PM on SC3. Justin Rebelo, Director of Canadian Programming, Super Channel stated: "Nisker continues to bring films that communicate and clearly address environmental concerns that affect our everyday lives. His films are well received by our subscribers as he approaches the subject in a very entertaining way that engages and motivates viewers to learn more."
Take Action Films is headed by activist and filmmaker Andrew Nisker whose social action films have been entertaining and educating audiences across the globe for years. Now with a community of well over 10,000 and translated in over five languages, Take Action Films successfully sold Garbage! online to thousands of individual and corporate purchasers internationally. Chemerical will also be sold through the same distribution model and is for sale on DVD at www.chemicalnation.com in tandem with an international distributor Tricon Films. Any individual, family, business or corporation can host a screening of the film. Those interested are asked to purchase a film, download a screening package complete with action items, and are encouraged to record their reactions and thoughts.