Smashburger Franchise Introduces its ''Better Burger'' to Pittsburgh

Franchise Agreement Brings Popular Fast-Casual Concept to Pittsburgh

PITTSBURGH -(BUSINESS WIRE)- Smashburger, a fast-casual, "better burger" restaurant concept, has signed an agreement with Aurora Burgers, LLC to operate five restaurants in the Pittsburgh metro area.

The Aurora Burgers, LLC deal adds to Smashburger's national presence and brings the number of franchise partners to 355 in 15 states. With corporate, franchise and joint venture partnerships, Smashburger can grow without affecting its promise of a "better-burger".

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of 100-percent—fresh, not frozen, Certified Angus Beef smashed on a grill to sear in the juicy flavors. To further the "better burger" experience, Smashburgers are served on an artisan bun and topped with real cheeses, fresh produce and top-quality condiments.

Smashburger serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic-seasoned Smashfries. Burger lovers can pair meals with beer, wine, Häagen-Dazs shakes and root beer floats.

"We are excited to work with Jerry Buss to introduce Smashburger to Pennsylvania," says Smashburger President Scott Crane. "Jerry's extensive operations experience will make Smashburger Pittsburgh's favorite place for burgers."

"My wife and I tried Smashburger and knew Pittsburgh would be a prime area for Smashburger," says Jerry Buss, Aurora Burgers, LLC owner. "The menu offers quality food and we are confident this will resonate with burger enthusiasts."

About Smashburger

Denver-based Smashburger is a fast-casual restaurant designed to be every city's favorite burger place. Developed and owned Consumer Capital Partners, Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 500 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger's plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation's Restaurant News.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is a private investment and concept development firm focused on multi-unit retail businesses, in the restaurant, liquor, food, and leisure industries. CCP has experience in private equity, brand, concept and product development, and strategic consulting.



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