Jack in the Box(R) Restaurants Franchise Brewing New Kona Classic(R) Coffee

Jack in the Box(R) Restaurants Franchise Brewing New Kona Classic(R) Coffee

April 21, 2010 // Franchising.com // SAN DIEGO — Jack in the Box® restaurants are brewing a new premium blend of coffee made with real Kona coffee beans from Hawaii. The new Kona Classic® coffee blend is now being brewed for the chain's hot and iced coffee drinks.

"Kona coffee is renowned for its smooth, rich taste and is one of the world's most popular coffees," said Tammy Bailey, division vice president of menu marketing and promotions for Jack in the Box Inc. "Our new Kona Classic® blend is the perfect choice whether you're looking for a refreshing boost or complement to one of our many breakfast items, like the new Grilled Breakfast Sandwich we introduced last week at most of our restaurants."

Excluding tax, Kona Classic® is available at participating Jack in the Box restaurants for a suggested price of $1.39 and $1.59 for regular and large hot coffees, respectively, and $1.99 for a 24-ounce iced coffee.

[Note to media: Restaurants in Hawaii will continue to serve a specialty Kona blend produced by a local vendor, Hawaiian Paradise Coffee.

About Jack in the Box Inc.

Jack in the Box Inc. (NASDAQ: JACK), based in San Diego, is a restaurant company that operates and franchises Jack in the Box® restaurants, one of the nation's largest hamburger chains, with more than 2,200 restaurants in 18 states. Additionally, through a wholly owned subsidiary, the company operates and franchises Qdoba Mexican Grill®, a leader in fast-casual dining, with more than 500 restaurants in 42 states and the District of Columbia.



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