Jamba Juice Franchise to Open New Stores in New York City and Northern New Jersey

Creative Food Group Franchisee Expands Jamba Brand with Four Additional Store Locations

EMERYVILLE, Calif. --(BUSINESS WIRE)-- Jamba, Inc. (NASDAQ: JMBA) today announced that one of their franchisees, Creative Food Group, will be expanding Jamba Juice outlets with the opening of four new non-traditional Jamba Juice® store locations in New York City and Northern New Jersey during 2010.

The Brunswick Square Mall location in East Brunswick, New Jersey opened on March 5, 2010 and the Newark Airport Terminal A location is celebrating its grand opening on April 27, 2010. The Newport Centre Mall location in Jersey City, New Jersey is scheduled to open in late May 2010 and the New York Penn Station location is projected to open in September 2010. The Newark airport opening will be the Company's ninth airport location and is the second Jamba Juice airport location to open in the Newark airport.

"Creative Food Group already operates one Jamba Juice location in the Newark Airport so we are ecstatic to be working with them again in the grand opening of four additional locations. These new stores are all in high traffic areas and will serve Jamba's great tasting, better-for-you food and beverage options to travelers and shoppers alike, who may have limited time and need a healthier option they can take to go," said Thibault de Chatellus, Senior Vice President, Global Franchise and Development, Jamba Juice Company. "As we continue to grow our franchise locations, non-traditional outlets, such as these four stores, will play a key role in our strategy."

"Jamba has always been focused on health and wellness and our product lineup has great appeal for customers seeking healthier food and beverage offerings," said Altaf Isani, President and CEO of Creative Food Group. "We are thrilled to be expanding our Jamba Juice franchise operation and look forward to providing Jamba customers with new locations to pick up their favorite smoothie and other delicious items while out on the town or traveling to new places."

Jamba Juice expects to add up to 50 new franchise locations and has plans to refranchise up to 150 company-owned units, primarily outside of California, by the close of 2010. This recent franchise development activity supplements the 261 currently operating franchise stores. The Company believes there are potential opportunities for at least 2,700 outlets in the U.S. and continues to work with new as well as existing franchise operators to explore the opportunity to open both traditional and non-traditional locations.

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores.

About Creative Food Group

Creative Food Group has been in the food and beverage space for over 15 years in the New York / New Jersey area with over 20 stores in operation at train and bus terminals, airports, and shopping malls. Creative Food Group has both traditional non-branded stores as well as multiple franchises under its umbrella, proudly including Jamba Juice. Committed to the growth of the Jamba Brand, the Company will work to keep expanding this franchise in the coming years.

Forward-looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.

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