HENDERSON, Nev. // PRNewswire-FirstCall // -- U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes and wholly-owned subsidiary of Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), today announced that it has signed an Area Development Agreement with AV, LLC to develop four franchise U-SWIRL self-serve frozen yogurt cafes in Tucson, Arizona over the next 36-months.
Maurice Vargas, D.D.S., owner of several dental clinics in Las Vegas, Nevada, formed AV, LLC specifically to franchise U-SWIRL cafes in key markets in the southwestern U.S. According to Dr. Vargas, "As I was leaving my practice one night this past winter after working late to finish up some administrative duties, I was astounded by the number of people lined up outside a nearby U-SWIRL cafe. After all, it was 10:00 at night and only 37 degrees outside! I knew at that moment that THIS was a business that I had to learn more about!"
Continuing, he said, "After researching several frozen dessert franchise food concepts, it was apparent to me that U-SWIRL offered the most compelling business opportunity – the store economics are simply fantastic. Moreover, I was particularly impressed with Healthy Fast Food's management, their vision for the brand and their strategies for achieving rapid national expansion. Teaming with Healthy Fast Food Chairman and CEO Hank Cartwright, who has enjoyed past success in developing retail franchise concepts, was certainly part of the added attraction to U-SWIRL. However, it was after meeting Hank and each of his management team members that I was ultimately convinced that these were down-to-earth, success-minded people that I wanted to do business with."
Tucson is the second largest city in Arizona after the state capital Phoenix. The city itself has over 500,000 people while the metropolitan area is home to more than one million people including approximately 50,000 students and employees at the University of Arizona. AV, LLC is currently scouting commercial real estate locations in the metro area with plans to open its first U-SWIRL self-serve frozen yogurt cafe by late summer 2010.
Featuring the tag line Worth the Weight®, U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional and no-sugar options; and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay per ounce instead of by the cup size. U-SWIRL endeavors to create a relaxing, social environment ideally suited for every member of the family, where they can indulge themselves while eating responsibly.
To date, U-SWIRL International has signed franchise and area development agreements to develop U-SWIRL self-serve frozen yogurt cafes in Reno, Nevada; Phoenix, Arizona; Monmouth County, New Jersey; and now Tucson, Arizona. In addition, the Company owns and operates six corporate-owned cafes in the Las Vegas market.
U-SWIRL International is a wholly owned subsidiary of Healthy Fast Food Inc., and is engaged in building a national chain of self-serve frozen yogurt cafes branded U-SWIRL® Frozen Yogurt. U-SWIRL allows guests the ultimate choice in frozen yogurt by providing up to 20 non-fat flavors, including tart, traditional and no sugar-added options, and up to 70 toppings, including seasonal fresh fruit, sauces, candy and granola. Guests serve themselves and pay by the ounce instead of by the cup size.
Headquartered in Henderson, Nevada, Healthy Fast Food, Inc. is on a mission to deliver consumers a smarter alternative to America's favorite meals and snacks. In October 2008, the Company acquired the worldwide rights to U-SWIRL® Frozen Yogurt and has commenced executing an aggressive strategy to build the brand into a globally recognized chain of highly experiential frozen yogurt cafes, led by its wholly-owned subsidiary, U-SWIRL International, Inc.
This press release contains forward-looking statements regarding the timing and financial impact of Healthy Fast Food, Inc.'s ability to implement its business plan, expected revenues and future success. These statements involve a number of risks and uncertainties and are based on assumptions involving judgments with respect to future economic, competitive and market conditions and future business decisions, all of which are difficult or impossible to predict accurately and many of which are beyond the Company's control. Some of the important factors that could cause actual results to differ materially from those indicated by the forward-looking statements are general economic conditions, failure to achieve expected revenue growth, changes in our operating expenses, legal developments, competitive pressures, changes in customer and market requirements and standards, and the risk factors detailed from time to time in Healthy Fast Food's periodic filings with the Securities and Exchange Commission, including without limitation, the Company's Annual Report for the year ended December 31, 2009. The forward looking-statements in this press release are based upon management's reasonable belief as of the date hereof. Healthy Fast Food undertakes no obligation to revise or update publicly any forward-looking statements for any reason.
SOURCE Healthy Fast Food, Inc.