April 28, 2010 // Franchising.com // Chicago, IL — Entrepreneur father and son Dale and Dave I. Singh have signed a multi-unit franchise deal to open and operate Freshii restaurants in Arizona. The new franchisees plan to open five Freshii restaurants in Scottsdale and Phoenix. They plan to open their first store within the next six months.
The wildly successful fast casual concept is known for its modern, hip vibe and convenient, healthy and delicious meals and snacks. There are more than 20 Freshii restaurants in Chicago, Washington, DC, Denver, and Toronto, several new restaurants currently under construction, and an additional 300 units in varying stages of development in the US (Washington, DC; Denver, Colorado; Orange County, California; Los Angeles and San Francisco, California; Houston, Texas; Phoenix, Arizona; Manhattan, New York; and Philadelphia, Pennsylvania) and internationally in Canada, the United Arab Emirates and Austria.
Dale Singh is a founder and President/CEO of an Information Technology company providing consulting and staffing services in Arizona and parts of the southwest US. Singh also has consulting experience with several Fortune 500 companies, and experience owning and operating commercial real estate and hospitality ventures.
"Freshii has fresh, healthy and delicious meals and snacks with a customizable menu," said franchisee Singh. "Their menu offerings are made with sustainably grown ingredients and the entire chain is environmentally friendly. My two very health conscious daughters love the concept. Freshii is current, hip and perfectly suited for health conscious consumers in Scottsdale and Phoenix."
Freshii's popularity skyrocketed since the first location opened in Toronto in 2005, winning Freshii the title of Best New Retail Concept in Canada during its first year of business. Two years later, Freshii was named the 22nd Fastest Growing Company in Canada. U.S.-based QSR Magazine has dubbed Freshii "One To Watch." Freshii founder and CEO, Matthew Corrin, was interviewed by Sir Richard Branson at an interactive entrepreneur's summit. Corrin was also featured in a 2010 Visa Small Business television commercial. The media buzz surrounding Freshii continued in a February 2010 article by Fast Casual Magazine titled "Is Matthew Corrin the next Howard Schultz?"
"Great food, custom-built, in a fast-casual setting" is Freshii's mantra, offering its guests a nutritious and delicious breakfast, lunch and mid-day snack on the go, without sacrificing taste, health needs or time. The menu includes salads, burritos, wraps, rice bowls, yogurts and soups in a "build your own" format, served in a fast, fun, hip and environmentally sustainable atmosphere. Freshii, which started in Toronto, Canada and is now headquartered in Chicago, has over 20 restaurants opened in the US and Canada and another 300 units in varying stages of development in the US (Washington, DC; Denver, Colorado; Orange County, California; Los Angeles and San Francisco, California; Houston, Texas; Phoenix, Arizona; Manhattan, New York; and Philadelphia, Pennsylvania) and internationally in Canada, the United Arab Emirates and Austria. Freshii restaurants range in size from 150sf kiosks to 1500sf inline locations and are a blend of high volume fresh customized meals, grab-and-go, and gourmet snack food.