Patrick Robinson Co-chairs Costume Institute Gala Benefit With Oprah Winfrey And Vogue Editor-in-chief Anna Wintour

Patrick Robinson Co-chairs Costume Institute Gala Benefit With Oprah Winfrey And Vogue Editor-in-chief Anna Wintour

Gap Partners with America's Most Celebrated Young Design Talent to Create Original Gowns for Gala; Gowns Will Be Displayed at Gap Fifth Avenue for One Month Following the Gala and Auctioned Off by Gap to Benefit The Costume Institute

Gap Creates Limited Edition T-Shirt Collection in Celebration of its Sponsorship of The Metropolitan Museum of Art's Spring 2010 Exhibition: "American Woman: Fashioning a National Identity" April 29, 2010 // // SAN FRANCISCO – Furthering its commitment to the arts, Gap is helping support The Metropolitan Museum of Art's Spring 2010 Costume Institute exhibition: American Woman: Fashioning a National Identity (on view May 5 – August 15). As part of the iconic brand's sponsorship, Gap Executive Vice President of Global Design, Patrick Robinson, will co-chair The Costume Institute Benefit on May 3 in New York City.

Inspired by the theme of this year's exhibition, Gap reignited its relationships with current and past CFDA/Vogue Fashion Fund winners–Alexander Wang, Rodarte, Sophie Theallet and Thakoon—to create original gowns for the Gala. The gowns, which will be credited as Alexander Wang for Gap, Rodarte for Gap, Sophie Theallet for Gap, and Thakoon for Gap, will be worn by eight well-known muses who span the fashion, music, film, television and Broadway realms. Alexander Wang will dress M.I.A. and Zoe Kravitz; Thakoon will dress Kerry Washington and Riley Keough; Jessica Alba and Vera Farmiga will don gowns by Sophie Theallet; and Rodarte will dress Kirsten Dunst and Jamie Bochert.

"On behalf of the entire family at Gap, it's a true privilege and honor to be a part of one of the industry's most important exhibitions and events," said Patrick Robinson, Gap's EVP of Global Design. "It's been thrilling to watch some of today's greatest design talent as they prepare to bring to life their interpretation of today's modern American woman for the Met Gala red carpet. We look forward to extending the magic of this extraordinary event off the red carpet through the auction of these unique dresses and our limited edition t-shirt collection."

The exhibition and the benefit for The Costume Institute are made possible by Gap. Additional support is provided by Condé Nast.

Gown Auction

Beginning on May 5, 2010 and spanning the entire month, Gap's rotating pop-up shop at 680 Fifth Avenue at 54th Street in New York City will be transformed into a salon displaying the dresses designed by Alexander Wang, Rodarte, Sophie Theallet and Thakoon. Open to the public, the display will offer a firsthand look into some of the Met Gala's red carpet couture. Additionally, a silent auction of the dresses will be offered at, with all proceeds being donated by Gap to The Metropolitan Museum of Art in support of The Costume Institute. Bidders can log on to see each dress take shape from sketch to reality while learning more about the designers and their inspirations for each piece.

Limited Edition T-Shirts

In celebration of its role in this spring's Costume Institute Exhibition and Gala Benefit, Gap is introducing a limited edition collection of seven innovative t-shirt designs. The t-shirts marry Gap's casual cool aesthetic with the various style revolutions of the modern American woman, as seen throughout this year's American Woman exhibition. The t-shirts speak to the multi-faceted personality of a woman, easily allowing her to find a design that expresses her individual style.

"As I worked on the collection of t-shirts with the team, we were very inspired by how relevant the themes of the exhibition are to the way women dress today, even though they celebrate women's style from the past. It's a collection that takes the simplicity of that classic American piece of sportswear – the t-shirt – to a new level that is still very easy to wear," says Robinson.

Styles include: The Heiress, The Gibson Girl, The Haute Bohemian, The Suffragist, The Patriot, The Flapper and The Screen Siren, available for purchase at participating Gap stores nationwide and online at ($34.50-$44.50).

About Gap Inc.

Gap Inc. is a leading global specialty retailer offering clothing, accessories, and personal care products for men, women, children, and babies under the Gap, Banana Republic, Old Navy, Piperlime, and Athleta brands. Fiscal 2009 sales were $14.2 billion. Gap Inc. operates about 3,100 stores in the United States, Canada, the United Kingdom, France, Ireland, and Japan. In addition, Gap Inc. is expanding its international presence with franchise agreements in Asia, Australia, Europe, Latin America, and the Middle East.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Smoothie Factory
Are you interested in a health conscious franchise opportunity in a growing smoothie industry that does over $2 billion in annual sales in the United...
Retro Fitness is well positioned for today's economy and to dominate the low cost segment by offering a high quality and value add product in...
Saladworks leads the exploding fast-casual salad space, with nine consecutive quarters of positive same-store sales growth through 2017. America's...
Massage Envy
Massage Envy clinics are designed to provide a compelling image, an inviting and functional environment and the highest degree of operational...
Signage has never been more important. Right now, businesses are looking for new and better ways to compete.
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.