Smashburger Shares the Burger Love During National Burger Month

Throughout the Month of May, Smashburger Celebrates With a Variety of Events

DENVER --(BUSINESS WIRE)-- Fast-casual "better burger" restaurant Smashburger is celebrating National Burger Month, which honors hot, delicious, juicy burgers and the people that love them throughout the month of May. Smashburger is partnering with Heinz and Coca-Cola™ to share the burger love with a month's worth of promotions and special offers, including FREE Smashfries, FREE All American Smashburgers and multiple opportunities to win a year of FREE Smashburger. There's never been a better time to savor the flavor of a delicious Smashburger.

Smashburger Events

Biggest Smashburger Fan

Smashburger is looking for its biggest burger fan beginning May 1, 2010. Smashburger's biggest fan is passionate for burgers and knows the importance of a good sear. He or she sleeps on a flat grill, uses a ball of 100-percent Certified Angus Beef for a pillow and isn't afraid to spread the burger love. Those that think they are the biggest Smashburger fan, can send in a You Tube video link or picture that best illustrates their love of Smashburger's meat candy to fan@smashburger.com. Entries must include a Smashburger and the contestant must mention their favorite Smashburger location. The contestant that shows the most love, as determined by public voting, will receive FREE Smashburger for a year! Voters will also have the chance to win FREE Smashburger for a year!

Smash Hunger with Smashburger and Coca-Cola™

Smashburger and Coca-Cola™ are smashing out hunger city by city and nationwide during National Burger Month. During this smashing month, Smashburger fans can bring a nonperishable food item into Smashburger and Coca-Cola™ will match their contribution with monetary support to help support local food banks. Smashburger with Coca-Cola™ and support from its burger lovers, can smash out hunger in communities across the country.

Free Smashburger Giveaways

Savor National Burger Month at Smashburger and get your hands on these three FREE sizzling offers by registering at www.smashburger.com. These exclusive Smashburger offers will be delivered directly to registrants email inboxes.

Smashfries-Day

From May 10 through May 13, savor National Burger Month with Heinz® Ketchup. Registrants will receive FREE Smashfries topped with thick, tasty Heinz Ketchup with the purchase of a sizzling Smashburger.

Free Kids Meal Day

Bring the whole family to Smashburger May 18 through May 20 and one lucky kid will eat free with the purchase of an entrée.

Share the Burger Love with Smashburger & Heinz

Spread the Burger Love™ with Smashburger and Heinz® Ketchup. On May 25 treat a friend to Smashburger and get a free 1/3 lb. All American Smashburger topped with thick, tasty Heinz® Ketchup, with the purchase of an entrée.

"I Love Smashburger" Wednesdays

Smashburger fans who have been struck by burger love can log onto Twitter each week and follow their local Smashburger Twitter handle to obtain clues to five possible sizzle spots located throughout their city where Smashburger's sizzle squad will be stationed at. If fans yell "I Love Smashburger" loud enough for all to hear at the selected sizzle spot for that week and a Smashburger sizzle squad member hears it, they will be rewarded with a Smashburger gift certificate.

Golden Smashticket with Coca-Cola™

On Friday, May 28, celebrate National Burger Day with Smashburger and Coca-Cola ™. Head to your local Smashburger restaurant, buy any Smashburger and test your luck. You could be one of the lucky winners to receive a golden Smashticket and earn FREE Smashburgers, Smashsides and Coca-Cola™ fountain drinks for one year!

"We are thrilled to celebrate National Burger Month with promotions and opportunities to spread the burger love," says Smashburger Founder Tom Ryan. "We look forward to connecting with burger lovers across the country."

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of beef smashed on a flat grill to sear in all the juicy flavor. To further the "better burger" experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger is known for its savory burgers, but the restaurant also serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, root-beer floats and Coca-Cola™ products.

About Smashburger

Denver-based Smashburger is a fast-casual restaurant designed to be every city's favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 500 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger's plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation's Restaurant News.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting.

About Heinz

H.J. Heinz Company, offering "Good Food Every Day"™ is one of the world's leading marketers and producers of healthy, convenient and affordable foods specializing in ketchup, sauces, meals, soups, snacks and infant nutrition. Heinz provides superior quality, taste and nutrition for all eating occasions whether in the home, restaurants, the office or "on-the-go." Heinz is a global family of leading branded products, including Heinz® Ketchup, sauces, soups, beans, pasta and infant foods (representing over one third of Heinz's total sales), Ore-Ida® potato products, Weight Watchers® Smart Ones® entrées, T.G.I. Friday's® snacks, and Plasmon infant nutrition. Heinz is famous for its iconic brands on six continents, showcased by Heinz® Ketchup, The World's Favorite Ketchup®.

About Coca-Cola

The Coca-Cola Company (NYSE: KO) is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

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