Better Homes and Gardens Real Estate Survey Suggests Affordable Home Prices and Mortgage Rates Could Help Propel Housing Market Past Tax Expiration

61 Percent of Those Looking for or Considering Buying a Home Had No Plans to Use the Tax

PARSIPPANY, NJ --(Marketwire) - The majority of people looking for, or considering buying, a home had no plans to take advantage of the First-Time or Move-Up/Repeat Home Buyer Tax Credits, according to a survey from Better Homes and Gardens Real Estate. The survey, conducted earlier this year, was designed to identify factors affecting today's home buying decisions. It drew responses from among those across the country who are searching or saving for a new home, or who recently purchased a new home.

Of those respondents who are looking for, or considering buying, a home, nearly two-thirds (63%) believe it is a "buyer's market," more than half (54%) feel that mortgage rates are affordable, and 70 percent indicate that there are affordable homes on the market. Just about half (49%) feel that the economy gives them the ability to negotiate more than usual. However, only 39 percent surveyed said they had planned to take advantage of the tax credit before it expired on April 30, 2010.

"There has been a lot of speculation about the housing market after the tax credit extension expired," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. "The tax credit was truly a great motivating factor, with many home buyers taking advantage. However, we found that the tax credit was only one motivation. People buy homes for lifestyle reasons as well and I suspect that the normal seasonality patterns of home buying will still play out now that the tax credit has expired."

About the Survey

The Better Homes and Gardens Real Estate survey was conducted online during the fourth week of February 2010 by Amplitude Research, Inc. The survey results referred to above were based on 422 out of 600 respondents with a maximum sampling error of +/- 4.8% at the 95% confidence level. More information about Amplitude Research may be found at

About Better Homes and Gardens Real Estate LLC

Better Homes and Gardens Real Estate LLC is an international real estate brand that offers a full range of services to brokers, sales associates and homebuyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 125 offices serving home buyers and sellers in 16 states: California, Florida, Georgia, Illinois, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, Texas, Tennessee, Vermont, Virginia and Washington.

Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC.

Equal Opportunity Company. Equal Housing Opportunity. Each Better Homes and Gardens® Real Estate Franchise is Independently Owned and Operated.


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