PARSIPPANY, NJ -(Marketwire) - Better Homes and Gardens Real Estate LLC today announced a unique partnership program with Pantone, LLC, the global authority on color, to provide both real estate agents and home sellers with an innovative and exciting edge in a crowded housing market: color theory. The program, which provides a practical application of color theory through engaging lifestyle videos, is currently available at www.bhgrealestate.com.
"If you are selling a home right now, chances are you have a lot of competition and are doing whatever you can to retain every bit of appreciation," said Sherry Chris, president and CEO of Better Homes and Gardens Real Estate. "The strategic partnership program between Better Homes and Gardens Real Estate and Pantone will allow our real estate agents and their clients to have access to the technical expertise and interactive tools that will enable them to accurately and effectively stage homes."
Developed in conjunction with Pantone exclusively for Better Homes and Gardens Real Estate, the program moves beyond the cosmetic to incorporate the scientific aspects of staging a home and includes the latest theories on color as well as an understanding of the color wheel. The video series program will help agents and consumers alike build memorable interiors using proven color techniques, a valuable additive considering that effective staging can mean a difference of thousands of dollars. In fact, according to U.S. Housing and Urban Development, staged homes valued an average of 17 percent higher than un-staged homes.
"Color has tremendous power to drive favorable and lasting impressions. Of equal importance in the current market, it can do so without breaking the bank," noted Laurie Pressman, vice president at Pantone. "Re-thinking your home's color scheme to make it more sellable is perhaps the single most effective inexpensive home improvement you can make," added Leatrice Eiseman, executive director of the Pantone Color Institute.
The program is another example of Better Homes and Gardens Real Estate's unique connection to today's real estate consumer and strong understanding of what can set a home apart in today's marketplace. It is being heavily promoted directly to the real estate industry as well as to consumers through a series of advertisements in Better Homes and Gardens magazine and via social media channels.
"I can't think of a more interesting tool to have in this tight market than for a trusted authority like Pantone to help inspire your interior decoration," noted Chris. "These are the kinds of advantages sellers should expect to get from creative thinking real estate brokers and agents in a challenging and changing real estate market."
Pantone LLC, a wholly owned subsidiary of X-Rite, Incorporated (NASDAQ: XRIT), has been the world's color authority for more than 45 years, providing design professionals with products and services for the colorful exploration and expression of creativity. Always a source for color inspiration, Pantone also offers designer-inspired products and services for consumers.
Better Homes and Gardens Real Estate LLC is an international real estate brand that offers a full range of services to brokers, sales associates and home buyers and sellers. Using innovative technology, sophisticated business systems and the broad appeal of a lifestyle brand, Better Homes and Gardens Real Estate LLC embodies the future of the real estate industry while remaining grounded in the tradition of home. Better Homes and Gardens Real Estate LLC is a subsidiary of Realogy Corporation, a global provider of real estate and relocation services. The growing Better Homes and Gardens Real Estate network includes approximately 125 offices serving home buyers and sellers in 16 states: California, Florida, Georgia, Illinois, Pennsylvania, Maine, Massachusetts, New Hampshire, New Jersey, New York, Nevada, Texas, Tennessee, Vermont, Virginia and Washington.
Better Homes and Gardens® is a registered trademark of Meredith Corporation licensed to Better Homes and Gardens Real Estate LLC.
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