May 11, 2010 // Franchising.com // SOUTHFIELD, Mich. – Zoup! Fresh Soup Company, the rapidly growing leader in the Fast-Casual soup category -- with its premium and proprietary soups and other recipes -- has announced the debut of two, new GreenZ! salads. The company has also launched its Summer ValueZ! promotion, designed to increase Zoup!'s followers on Facebook and Twitter and reward them special offers.
The two, new salads are the perfect complement to Zoup!'s established line of soups, salads, sandwiches and desserts. The first new addition is the Loco Burrito Salad, which features romaine lettuce, seasoned grilled chicken with lime, mozzarella cheese, diced tomatoes, red onions, roasted corn and black bean salsa, guacamole and baked tortilla strips with chipotle ranch dressing.
The second salad, the .cobb is a tribute to Zoup!'s loyal fans and followers onFacebook and Twitter. The .cobb has romaine lettuce, grilled chicken strips, gorgonzola cheese, diced tomatoes, red onions, bacon, guacamole, black olives and hard boiled eggs with ranch dressing.
"We know we'll always be most recognized for our Award-Winning soups, but these new salads are second to none, and complement our existing line of GreenZ! salads perfectly," said Eric Ersher, Founder and Managing Partner of Zoup! Fresh Soup Company. "Our salads and sandwiches are part of our "Something for Everyone" menu philosophy and are a terrific option year-round. "
Designed to increase the company's already impressive presence on two of the most popular social media networks, Zoup!'s Facebook and Twitter followers will receive exclusive deals this summer through Zoup!'s Summer ValueZ! promotion. Followers can check back throughout the summer for gift card giveaways and money-saving offers. In addition to special offers through Facebook and Twitter, customers can sign up for Zoup!'s DealZ! E-club at any Zoup! location to receive exclusive e-mail offers and also visit www.zoup.com to print special deals each week.
Known for featuring hundreds of award-winning soups, Zoup! is also proving it is a hot commodity in franchising. The Fast-Casual concept, which features 12 rotating daily varieties, including at least one low-fat, vegetarian, dairy-free and spicy options, continues to expand throughout the country. Zoup!'s prices range from $6.95 for a bowl of Lobster Bisque to $4.65 for a bowl of Split Pea. Each order is served with a hunk of freshly baked bread.
Founded in 1998, Zoup! is the leading fast-casual soup concept restaurant that is defining the category with its premium and proprietary soups and other recipes. With its dining experience that features 12, always-rotating soup varieties each day in an environment that focuses on comfort, satisfaction and convenience, Zoup! has grown its network of franchises to 26 restaurants throughout Michigan, Indiana, Ohio, Pennsylvania, New Jersey and Connecticut.