Pretzelmaker(R) Adds NEW Mini Pretzel Dogs to Menu

Company Highlights Bite-Sized Snack as Latest Product Innovation

ATLANTA // PRNewswire // -- Pretzelmaker®/Pretzel Time® announced today that the company has introduced Mini Pretzel Dogs, their newest pretzel creation. Mini Pretzel Dogs, miniature all-beef hot dogs wrapped in Pretzelmaker's original pretzel dough, are currently being featured in stores across the country. The new product rollout is supported by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.

The new Mini Pretzel Dogs are offered in 6-piece and 12-piece servings and can be paired with any of Pretzelmaker's delicious dipping sauces and wide selection of beverages.

According to Michael Curtis, vice president and head of NexCen's Research & Development department, the company began developing the Mini Pretzel Dog after two of Pretzelmaker's other signature products, the Pretzel Dog and Pretzel Bites, were enthusiastically embraced by both customers and store owners.

"Our R&D team works tirelessly to develop and test concepts that are not only delicious, but also live up to Pretzelmaker's reputation of high quality and innovative products," said Curtis. "The new Mini Pretzel Dogs' flavor is second to none and we believe that they will quickly become a customer favorite."

Jenn Johnston, senior vice president of brand marketing for NexCen Franchise Management, added that the introduction of the Mini Pretzel Dogs also fulfills a growing consumer demand for "portable" snacks.

"One of the trends we've seen with our customers is an increasing demand for snacks that can be enjoyed on the go," said Johnston. "The Mini Pretzel Dogs are another versatile option from Pretzelmaker perfect for shopping with friends at the mall, a bite between errands or any other occasion requiring a quick snack."

About Pretzelmaker® & Pretzel Time®

Pretzelmaker / Pretzel Time are franchised concepts that specialize in offering hand-rolled soft pretzels, innovative soft pretzel products, dipping sauces and beverages. The brands were founded independently of each other in 1991, united in 1998 by Mrs. Fields Famous Brands and acquired by NexCen Brands in 2007. Beginning in April of 2009 NexCen instituted the consolidation of the two brands which will result in the new Pretzelmaker. Long recognized as innovators in their industry, the brands are credited with inventing the popular Pretzel Dog and portable Pretzel Bites. Collectively, Pretzelmaker / Pretzel Time is the second largest soft pretzel franchise in the U.S. with approximately 360 stores worldwide.

About NexCen Brands, Inc.

NexCen Brands, Inc. is a strategic brand management company with a focus on franchising. It owns a portfolio of franchise brands that includes two retail franchise concepts: TAF® and Shoebox New York®, as well as five quick service restaurant (QSR) franchise concepts: Great American Cookies®, MaggieMoo's®, Marble Slab Creamery®, Pretzelmaker® and Pretzel Time®. The brands are managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands.

SOURCE Pretzelmaker(R)

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