Children's Orchard Opens "Upscale-Resale" Boutique in Manhattan Beach
May 17, 2010 // Franchising.com // Manhattan Beach, CA – After retiring from a successful career as an advertising executive in Los Angeles, Carol Mintz decided to launch her own business in an industry seeing phenomenal growth: resale shopping.
Mintz, along with her daughters Carrie Rosenblum and Cindy Kehagiaras, who lost their marketing and advertising careers in one of the worst economies in U.S. history, are the new owners of Children's Orchard of Manhattan Beach – a children's upscale-resale store that offers gently used, brand name clothing and accessories at hugely discounted prices.
The Manhattan Beach store, located at 2701 N. Sepulveda Blvd., has a wide selection of merchandise nestled inside its colorful, boutique-like atmosphere, giving the whole shopping experience an upscale feel. Children's Orchard also buys toys, and equipment by appointment, paying cash and offering incentives for store credit.
"The selection of name brands and customer loyalty programs that we offer at Children's Orchard are amazing" said Rosenblum, who will work with her twin sister, Kehagiaras, to handle day-to-day operation of the store.
As new moms themselves, Rosenblum and Kehagiaras recognized the sensibility of children's resale fashions, equipment and essentials. Compared to department and specialty stores, where most customers would expect to pay $75 or more for Ralph Lauren, GAPKIDS, Abercrombie, Janie and Jack, Polo, Baby Lulu, and Gymboree outfits, Children's Orchard of Manhattan Beach offers the gently-used fashions from $9-$12.
About Children's Orchard
Founded in 1980, Children's Orchard is the nation's first franchise of gently used and new name-brand children's items. With more than 50 franchise locations, each Children's Orchard location buys and sells quality used and new children's brand name clothing, toys and accessories in an upscale retail environment. Children's Orchard stores are designed to emphasize quality, value, comfort and commitment to the local community.