MINNEAPOLIS --(BUSINESS WIRE)-- It's the answer iced coffee fans have been waiting for. For the first time ever, Dunn Bros Coffee shops are now brewing, bottling and selling their one-of-a-kind cold press coffee: INFINITE BLACK™, available in 64-oz. refillable growlers – and offered for a limited time with a free Dunn Bros Coffee glass tumbler.
"INFINITE BLACK is 24-hour brewed to offer our customers the same boldness they enjoy in iced signature drinks like the Vanilla Iced Nirvana," says Chris Eilers, Dunn Bros CEO. "In regular hot water brewing, coffee steeps for five minutes. Our unique cold-press method extracts the flavor over 24 hours making it flavorful, smooth and robustly caffeinated."
Unlike ordinary iced coffees, INFINITE BLACK is a unique coffee concentrate.
"The length of the brewing process – combined with INFINITE BLACK'S proprietary blend of beans – not only yields a bolder, more caffeinated coffee," explains Eilers, "it offers a deep, rich flavor that can be enjoyed on its own, or in any number of delicious recipes we've posted at dunnbros.com." Adds Dunn Bros Coffee vice president of marketing, Mark Christenson, "Lots of places offer iced coffee, but only INFINITE BLACK is made with our fresh-roasted coffees according to our rigid freshness standards."
Like many home brewed and micro-brewed beers, INFINITE BLACK is bottled in a 64-oz. glass container known as a "growler." "It's as unique as the coffee it contains," said Christenson. "Plus, it's easy to handle, recycle and refill. Customers can simply bring it back to their neighborhood Dunn Bros location and we'll refill it on the spot."
As part of the launch – while supplies last – participating Dunn Bros Coffee locations will be offering a free 16-oz. Dunn Bros Coffee logo'd glass tumbler with the purchase of a growler. "INFINITE BLACK offers the same cold press flavor our customers enjoy in our stores," says Christenson. "And our limited-edition tumbler will help to recreate the experience at home."
Since 1987, Dunn Bros Coffee has successfully proven to its guests and competitors why selecting the finest coffees and fresh-roasting them daily in local shops, delivers the freshest, best-tasting coffee you can buy. This award-winning coffee franchise with 90 locations across the country was founded on the principle that premium coffee customers deserve an authentic coffeehouse experience. With brand attributes like local ownership, daily on-site coffee roasting, handmade specialty beverages, direct trade alliances and community support, Dunn Bros Coffee offers a unique franchise opportunity within the coffeehouse category.