May 21, 2010 // Franchising.com // Buffalo Grove, Ill. – Germany's largest and most popular tea retailer, TeaGschwendner, has chosen New York City's Rockefeller Center as the site to unveil its U.S. flagship corporate store and continue to heat up the tea craze that's sweeping America.
Boasting 140-plus overseas tea retail shops and three decades of success, TeaGschwendner is cornering the billion dollar U.S. tea market with its warm, European allure and sophisticated franchise design. The 367 square-foot location will be outfitted with an iridescent black and gold color scheme, housing more than 300 varieties of ordinary and exotic loose leaf teas that will line the shop's walls in decorative tins designed to maintain the tea's freshness.
"TeaGschwendner has a location in every major city in Germany and we are focused on building the brand's presence to similar popularity levels in the United States," said Joe Capp, Vice President of U.S. Operations. "With more than 3 billion cups of tea consumed daily around the world, TeaGschwendner is finally giving U.S. tea drinkers a place to go to indulge their senses and purchase high quality, loose leaf teas in a relaxed and inviting atmosphere."
The New York location will be situated at 620 Fifth Avenue in Rockefeller Center's Channel Gardens, adjacent to the world-famous ice skating rink.
"Opening a TeaGschwendner location at one of America's most historic landmarks is a strong testament to the brand," added Capp. "We look forward to introducing millions who visit there each year to the benefits of tea and its ability to induce a steady state of mind and overall great sense of well-being."
Tea contains two compounds which are known to have positive affects on health: L-Theanine and antioxidants. L-Theanine, an amino acid, has shown to induce a relaxed state of concentration and reduce stress. The antioxidants found in tea have been tested extensively and are known to improve overall health.
As part of the TeaGschwendner franchise model, franchisees receive comprehensive support that includes specially designed training courses in franchise business and operations, real estate site selection assistance, construction, marketing and PR support, in addition to other proprietary tools. Potential investors need $75,000 in liquid assets with a net worth total of $250,000.
TeaGschwendner, founded in Germany in 1978, is a leading global specialty retail tea chain committed to quality and purity. With a selection of more than 300 leaf-based teas, TeaGschwendner is dedicated to controlled tea production, purchasing from growers who are known and trusted and comply with the quality criteria TeaGschwendner demands. TeaGschwendner currently operates 145 locations throughout nine countries and four continents, including the U.S.
Tishman Speyer is the co-owner and manager of Rockefeller Center, the world-famous real estate, shopping and dining complex in the heart of midtown Manhattan. Rockefeller Center is the site of numerous public exhibits and events, including large-scale installations of public art by world-renowned artists including Takashi Murakami, Jeff Koons and Jonathan Borofsky. Tishman Speyer has earned a worldwide reputation for innovative utilization of public art in its signature commercial properties, which include Rockefeller Center and Chrysler Center. Tishman Speyer is committed to the preservation and restoration of Rockefeller Center and recently refurbished and reopened the historic Top of the Rock Observation Deck at Rockefeller Center, making it one of New York's top attractions. Each day an estimated 350,000 people visit the Rockefeller Plaza complex, which during the holidays is home to the most famous Christmas Tree in the world.