Jamba(TM) All Natural Smoothies Arrive In Grocery Stores

New Make-at-Home Smoothies Feature All Natural Ingredients and 120 Calories or Less per Serving

EMERYVILLE, Calif. // PRNewswire // — Jamba Juice Company (NASDAQ: JMBA) has joined forces with Inventure Foods, Inc. (NASDAQ:SNAK) to offer convenient, make-at-home varieties of the Company's legendary smoothies. Jamba™ All Natural Smoothies appear in a number of leading national grocery stores this week with a suggested retail price of $2.99 to $3.29 per unit.

Jamba All Natural Smoothies contain real fruit, non-fat yogurt, and an antioxidant boost with 100% of your Daily Value of Vitamin C. Each serving is fat-free, provides one full serving of fruit, and contains 0mg cholesterol and 120 calories or less when prepared as directed. Each package makes two, eight-ounce servings.

Jamba All Natural Smoothies are very easy and quick to make. Simply add apple juice, blend for less than 60 seconds, and enjoy a delicious, made-at-home Razzmatazz®, Mango-a-go-go® or Strawberries Wild® smoothie.

"It's no secret that Jamba enthusiasts love their Jamba Juice® smoothies, so we knew we had to get every last detail right with this grocery store variety," said Steve Sklar, Senior Vice President Marketing, Inventure Foods. "We worked diligently with the Jamba Juice team to make sure our at-home varieties offered the same consistency and great taste customers have come to expect at a Jamba Juice store."

"The Jamba brand name stands for great taste and high quality with a dose of fun—and those attributes were central to our efforts in developing an at-home version of three of our very popular classic smoothies," said Susan Shields, Chief Marketing Officer, Jamba Juice Company. "To deliver on our brand promise, we've put an extraordinary amount of effort into the development of theJamba All Natural Smoothies and we are confident that our current Jamba fans will love them. In addition, we expect to introduce the Jamba brand to a whole new set of fans in areas of the country where we don't currently have stores."

About Jamba, Inc.

Jamba, Inc. (NASDAQ:JMBA) is a holding company and through its wholly-owned subsidiary, Jamba Juice Company, owns and franchises JAMBA JUICE® stores. Founded in 1990, Jamba Juice is a leading restaurant retailer of better-for-you food and beverage offerings, including great tasting fruit smoothies, juices, and teas, hot oatmeal made with organic steel cut oats, wraps, salads, sandwiches, and California Flatbreads™, and a variety of baked goods and snacks. As of December 29, 2009, Jamba Juice had 739 locations consisting of 478 company-owned and operated stores and 261 franchise stores.

About Inventure Foods, Inc.

With manufacturing facilities in Arizona, Indiana and Washington, Inventure Foods (Nasdaq:SNAK) is a marketer and manufacturer of Intensely Different™ specialty brands in indulgent and better-for-you food categories under a variety of Company owned or licensed brand names, including T.G.I. Friday's®, BURGER KING™, Jamba™, Rader Farms®, Boulder Canyon™ Natural Foods, Poore Brothers®, Tato Skins® and Bob's Texas Style®.

Forward-Looking Statements

This press release (including information incorporated or deemed incorporated by reference herein) contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Forward-looking statements are those involving future events and future results that are based on current expectations, estimates, forecasts, and projects as well as the current beliefs and assumptions of our management. Words such as "outlook", "believes", "expects", "appears", "may", "will", "should", "anticipates", or the negative thereof or comparable terminology, are intended to identify such forward looking statements. Any statement that is not a historical fact, including estimates, projections, future trends and the outcome of events that have not yet occurred, is a forward-looking statement. Forward-looking statements are only predictions and are subject to risks, uncertainties and assumptions that are difficult to predict. Therefore actual results may differ materially and adversely from those expressed in any forward-looking statements. Factors that might cause or contribute to such differences include, but are not limited to, those discussed under the section entitled "Risk Factors" in our reports filed with the SEC. Many of such factors relate to events and circumstances that are beyond our control. You should not place undue reliance on forward-looking statements. The Company does not assume any obligation to update the information contained in this press release.



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