Smashburger and Coca-Cola(TM) Share the Burger Love With Burger Lovers Across the Country on National Burger Day

Burger Fans Can Receive FREE Smashburgers for One Year on Friday, May 28, 2010

DENVER --(BUSINESS WIRE)-- Smashburger and Coca-Cola™ are celebrating National Burger Day, Friday, May 28 and delicious burgers, by spreading its burger love across the country. Smashburger fans have the chance to receive a golden Smashticket and earn FREE Smashburgers, Smashsides and Coca-Cola™ fountain drinks for one year. Burger lovers can head to their local Smashburger location on National Burger Day, place an order for their favorite Smashburger meal and test their luck. One lucky fan in each of Smashburger's 67 stores will be rewarded with a golden Smashticket and a year's worth of free, delicious and juicy burgers.

Named for the cooking method used to create the perfect burger, Smashburgers are a one-third or half-pound ball of beef smashed on a flat grill to sear in all the juicy flavor. To further the "better burger" experience, Smashburgers are served on a toasted artisan bun and topped with a selection of real cheeses, the freshest produce and top-quality condiments.

Smashburger, a fast-casual restaurant, is known for its savory burgers and also serves up delicious Smashchicken sandwiches, Smashdogs and Smashsalads, with sides like veggie frites and rosemary and garlic–seasoned Smashfries. Burger lovers can pair their meals with beer, wine, Häagen-Dazs shakes, root-beer floats and Coca-Cola™ products.

"National Burger Day is a chance for us to celebrate our delicious Smashburgers with our fans in every Smashburger location," says Smashburger Founder Tom Ryan. "We're excited to take this opportunity to reward one of our lucky fans with a golden Smashticket good for free Smashburgers, Smashsides and Coca-Cola™ fountain drinks for one year."

About Smashburger

Denver-based Smashburger is a fast-casual restaurant designed to be every city's favorite burger place. Developed and owned by private equity and concept-development firm Consumer Capital Partners (CCP), Smashburger develops both corporate and joint venture partner stores. The company has sold franchise agreements that will total more than 500 locations over the next five years. The corporate, joint venture, and franchise development deals are part of Smashburger's plan to open 500-plus restaurants across the country, 100-125 stores will be open nationwide by the end of 2010. Smashburger was named a 2009 Hot Concepts! award winner by Nation's Restaurant News.

About Consumer Capital Partners

Denver-based Consumer Capital Partners (CCP) is an innovative private investment and concept development firm focused on multi-unit retail businesses, primarily in the restaurant, liquor, food, and leisure industries. CCP has deep experience in the fields of private equity, brand, concept and product development, and strategic consulting.

About Coca-Cola

The Coca-Cola Company (NYSE:KO) is the world's largest beverage company, refreshing consumers with nearly 500 sparkling and still brands. Along with Coca-Cola, recognized as the world's most valuable brand, the Company's portfolio includes 12 other billion dollar brands, including Diet Coke, Fanta, Sprite, Coca-Cola Zero, vitaminwater, Powerade, Minute Maid, Simply and Georgia Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world's largest beverage distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate of nearly 1.6 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate.

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