Bone-in BK(TM) Fire-Grilled Ribs Are Summer's Hottest Sensation with More Than 10 Million Sold
MIAMI (BUSINESS WIRE) - The BURGER KING(R) broilers have been ablaze with orders of smokey, slow-cooked BK(TM) Fire-Grilled Ribs since their debut on May 17. Today, Burger King Corp. (NYSE:BKC) announced that more than 10 million ribs have been sold, making this mouthwatering menu offering a runaway summer hit.
"We are proud to be the first national fast food hamburger restaurant to serve bone-in ribs and are pleased that they've been a big hit with our guests," said John Schaufelberger, senior vice president, global product marketing and innovation, Burger King Corp. "Their popularity proves that guests are hungry for authentic ribs at a competitive price point."
This sizzling new menu item is served with a side of barbecue dipping sauce and is available in three serving sizes, including as a three-piece add-on to a BK(R) Value Meal for $1.99. BK(TM) Fire-Grilled Ribs are also available for value-conscious customers in three- and six-piece serving sizes at a suggested retail price of $2.99 and $5.69 respectively. Alternatively, for those in the mood for a more indulgent serving, an eight-piece order is also available for a suggested retail price of $7.19.
Guests will need to hurry - these authentic, fall-off-the-bone pork ribs will be available at BURGER KING(R) restaurants nationwide for a limited time only.
ABOUT BURGER KING CORPORATION
The BURGER KING(R) system operates more than 12,100 restaurants in all 50 states and in 74 countries and U.S. territories worldwide. Approximately 90 percent of BURGER KING(R) restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. In 2008, Fortune magazine ranked Burger King Corp. (BKC) among America's 1,000 largest corporations and in 2010, Standard & Poor's included shares of Burger King Holdings, Inc. in the S&P MidCap 400 index. BKC was recently recognized by Interbrand on its top 100 "Best Global Brands" list and Ad Week has named it one of the top three industry-changing advertisers within the last three decades.
SOURCE: Burger King Corporation