TORONTO, ONTARIO -(Marketwire) - In April, Pizza Pizza gave out 465 free slices to hungry customers that answered the call to recycle their old cell phones. This year's campaign donations brings the total phones recycled to 5,121 since the start of the 'Cells for Slices' program in 2004.
More than 375 stores across Canada participated in the Earth Month campaign, which refurbishes old cell phones and donates money generated from the re-sale to Food Banks Canada in support of its mission to reduce hunger in Canada.
"We would like to thank our customers that generously donated their old cell phones in support of the environment, recycling and feeding the hungry," said Pat Finelli, chief marketing officer of Pizza Pizza. "The Pizza Pizza team is pleased to be working with the communities we serve to create a better environment for the future."
By recycling the old phones, customers divert plastics, metals and batteries that contain chemicals from contaminating the environment. Phones that are recycled or refurbished can yield a $2 to $5 donation for Food Banks Canada.
"Pizza Pizza and Food Banks Canada are a natural fit because they both support families and communities," said Katharine Schmidt, executive director of Food Banks Canada. "In any given month approximatly 800,000 Canadians, 296,000 of whom are children, access Food Banks Canada's resources. Thank you Pizza Pizza for your continuous contribution."
The Pizza Pizza team makes every effort to run its business in an environmentally sustatinable way.
Phones for Food is an award winning handheld device recycling program launched by Food Banks Canada, the national charitable organization representing the food bank community across Canada. Since its launch in 2003, Phones for Food has generated over $600,000 and diverted approximately 400,000 wireless devices from landfills. Funds from this program support Food Banks Canada and the food bank community, to meet the short term need for food and find long term solutions to hunger.
Founded in 1967, Pizza Pizza Limited is Canada's pizza pioneer and one of the country's most successful quick service restaurant chains. With its Pizza Pizza and Pizza 73 banners, the company plays an active role in the communities it serves through fundraisers, donations and local sponsorships at the corporate and franchise levels. The company is guided by a mission to provide the "best food, made especially for you" with a focus on quality ingredients, customer service and continual innovation.