SCHAUMBURG, Ill. --(BUSINESS WIRE)-- Car-X Auto Service is one of the most recognizable and trusted names in the automotive repair business. In 1994 Car-X launched its first website and in 2007 revised its website to capitalize on changes in the internet marketing space. Car-X makes a substantial investment in marketing its services to potential customers recognizing that in the future internet technology will be more critical to reach and educate potential customers in a measurable and adaptable process.
www.carx.com is rapidly becoming one of the most important communication tools in our marketing mix. In addition to general information about Car-X and its services, the most critical functions of the web site are to provide customers with easy access to store locations and coupons. It is an obvious goal to make it as easy as possible for site visitors to find the nearest Car-X Auto Service center and to find coupons for that store. Coupons are a proven tool that drives customers to purchase and creates a metric to measure the process of converting website visitors to paying customers. Each Car-X market has a targeted local web site to maximize search results and position Car-X locations as trusted members of their community.
In 2009 Car-X began work with Nova Libra, a Chicago based web developer, and Evolve, a St. Louis based search engine marketing firm, to redesign and adapt the website to engage fully in SEO opportunities, social media, local search and conversion tracking. Evolve and Car-X are creating and developing new channels of communication for the consumer, with the end goal to take the fear out of auto repair.
Car-X goal was to provide a very user friendly site that gives the consumer all the information needed about any auto repair to minimize worry and stress. Additionally, "We want to continue the one on one connection we have with each customer" said Rich Brayer, Vice President, Marketing for Car-X Auto Service. "We have about 70% of our customers return to us for service, and the frequency of their visits depends on age, mileage, condition and number of vehicles in the family. We know that consumers use our website to check for locations, hours and, special offers; but for people who don't have a reliable complete auto repair provider we must engage in all forms of social and mobile media to connect with customers and share the 35 year history of the Car-X message-- "Don't Worry Call the Car-X Man."
Car-X Auto Service was founded in 1971 and during the early years Car-X was primarily an exhaust specialist. Today we've adapted to providing just about any automotive repair you can imagine. Car-X Auto Service has 174 locations and has built a reputation on exceptional customer satisfaction. In fact, Car-X Auto Service was ranked the #1 automotive services franchise by Success Magazine.