ActionCoach Franchise Anounces Distributers as Business Coaches
Many small businesses aren't taking full advantage of the all their possibilities, among the distribution companies.
June 21, 2010 // Franchising.com // While Business Coaching is a growing field, many areas of business aren't taking full advantage of the possibilities, among the distribution companies. If we take a look at this area of the economy, we can see it is one field that has yet to take full advantage of their market and culture to provide the best possible service for their customers. For distribution companies to become a true partner to their customers, they need to become Business Coaches.
Whether it's a restaurant, a beauty salon, a department store, or corner store, businesses need to get their products from a distributer. This gives the distributer an incredible opportunity to effect change for his customers. After all, who is more invested in the success of your business, aside from you, than your distributer? Because of the symbiotic relationship between distributer and business, as well as the tumultuous nature of today's economy, it is more important than ever that distributers become more than salesmen to their customers.
The term salesman can have a pejorative meaning to many small businesses. The distribution company that can turn their salesmen into a resource for their customers rather than a money pit will find success where other companies fail. It is a simple step to go from salesmen to Business Coaches. The distributer has to educate their staff, not only in the products they sell, but also the psychology of owning a business. Business Coaches know how to improve business by acting as a mentor, sounding board and confidant while instituting a proven plan of action. These are all things distributors can be taught to do. Distributers also have an advantage that business owners might not. Since they sell products to many businesses, they are out in the field, seeing what works and what doesn't. This is a very important aspect of what Business Coaches do. When you own your own business, you may experience tunnel vision. Business Coaches allow you to see the big picture, something which is also inherent to the nature of distributorships.
When running a distributing business, you must see the big picture. Teaching your talented staff of salesmen to be Business Coaches will improve the bottom line of the client, as well as your relationship with your customers. Most importantly, Business Coaching by distributers will help to ensure that your customers will stay in business and have you to thank for more than just keeping the shelves stocked.