June 23, 2010 // Franchising.com // Atlanta, GA – Moe's Southwest Grill, an Atlanta-based fast-casual franchise known for its fresh Southwest fare, recently announced a new partnership with Street Fighter Marketing to begin work in nine key markets. Moe's has committed more than a quarter of a million dollars to this grassroots marketing program that is designed to build same store sales through true local store marketing and community outreach.
With more than 25 years of experience working with such brands as Marriott Hotels, Pizza Hut and McDonalds, Street Fighter Marketing's newest objective is to assist Moe's franchise partners by implementing targeted programs designed to reach new consumers and better connect with local markets.
"We believe in the power of local store marketing and are confident that we will see a return on our investment in 2011," says Paul Damico, president of Moe's Southwest Grill. "Not only will our franchise partners be able to enjoy a lift in same store sales, but they will also be able to sustain that growth using the training and tools provided by the Street Fighter Program."
The first restaurants utilizing Street Fighter Marketing's services include Tampa, Orlando, Jacksonville, Norfolk, Raleigh, Winston-Salem, Greensboro, Charleston and Little Rock. The goal is to launch the program system-wide this fall.
Moe's Southwest Grill is a fast-casual concept featuring fresh southwest fare in a fun and engaging atmosphere with over 400 locations in 34 states and in Canada. At Moe's, each meal is prepared right before your eyes and is accompanied by free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe's Southwest Grill was named a Top Ten Growth Chain by Restaurant Hospitality in 2007 and is a Gold Award winner of the 2008 Consumer's Choice in Chains Awards.