Moe's Southwest Grill Franchise Invests in Street Fighter Marketing to Boost Same Store Sales

Moe's Southwest Grill Franchise Invests in Street Fighter Marketing to Boost Same Store Sales

Successful franchise joins leading marketing firm to benefit franchise partners

June 23, 2010 // // Atlanta, GA – Moe's Southwest Grill, an Atlanta-based fast-casual franchise known for its fresh Southwest fare, recently announced a new partnership with Street Fighter Marketing to begin work in nine key markets. Moe's has committed more than a quarter of a million dollars to this grassroots marketing program that is designed to build same store sales through true local store marketing and community outreach.

With more than 25 years of experience working with such brands as Marriott Hotels, Pizza Hut and McDonalds, Street Fighter Marketing's newest objective is to assist Moe's franchise partners by implementing targeted programs designed to reach new consumers and better connect with local markets.

"We believe in the power of local store marketing and are confident that we will see a return on our investment in 2011," says Paul Damico, president of Moe's Southwest Grill. "Not only will our franchise partners be able to enjoy a lift in same store sales, but they will also be able to sustain that growth using the training and tools provided by the Street Fighter Program."

The first restaurants utilizing Street Fighter Marketing's services include Tampa, Orlando, Jacksonville, Norfolk, Raleigh, Winston-Salem, Greensboro, Charleston and Little Rock. The goal is to launch the program system-wide this fall.

About Moe's Southwest Grill

Moe's Southwest Grill is a fast-casual concept featuring fresh southwest fare in a fun and engaging atmosphere with over 400 locations in 34 states and in Canada. At Moe's, each meal is prepared right before your eyes and is accompanied by free chips and salsa, including the Homewrecker burrito, the Billy Barou nachos, and the Close Talker salad. Founded in 2000, Atlanta-based Moe's Southwest Grill was named a Top Ten Growth Chain by Restaurant Hospitality in 2007 and is a Gold Award winner of the 2008 Consumer's Choice in Chains Awards.



comments powered by Disqus

Franchise News Room »

News By Industry »

Featured Opportunities

Dunkin' Donuts
Dunkin' Donuts Is Now Expanding! Find out about our franchise investment opportunities.
DRNK coffee + tea/QWENCH juice bar
Two trailblazing and on-trend concepts, DRNK Coffee + Tea and QWENCH juice bar are available for franchise development in most US markets.
Perkins Restaurant & Bakery
In today's market, the opportunity to buy a PerkinsĀ® couldn't be better for experienced restaurateurs interested in aligning with a concept that has...
Fresh and trendy liquid nitrogen ice cream mixes with a hot franchise opportunity for your success!
Jack in the Box
Loved in 21 states and growing, Jack in the Box is offering select multi-unit restaurant operators a unique opportunity to franchise with an industry...
Share This Page

Subscribe to Franchising Express

A Franchise Update Media Production
Franchise Update Media
P.O. Box 20547
San Jose, CA 95160
PH. (408) 402-5681
In Loving Memory Of Timothy Gardner (1987-2014)

Copyright © 2001 - 2018.
All Rights Reserved.