June 28, 2010 // Franchising.com // PLANO, Texas – Rent-to-own franchisors ColorTyme and RimTyme have announced the hiring of Ben Gilbert as marketing coordinator. In his new role at the Plano, Texas headquarters, Gilbert will be the daily contact for vendors and franchise owners and manage the production of ColorTyme marketing tools, promotions and programs.
Before joining ColorTyme and RimTyme, Gilbert was the marketing coordinator for Texas Digital, a turn-key provider of digital signage specializing in digital menu boards and order confirmation displays at quick-serve restaurants.
"I'm looking forward to interacting with franchisees from across the country and creating an open dialogue about successful marketing tactics," explained Gilbert. "Joining ColorTyme and RimTyme allows me to play a major role in the success of each individual franchise, and I will strive to meet the requests of every franchisee and vendor to the point of 100 percent satisfaction."
Gilbert currently lives in The Colony, Texas. He recently moved from College Station, Texas where he graduated from Texas A&M University with a bachelor's degree in marketing.
"We're excited to have Ben onboard," said Amy Woods, director of marketing for ColorTyme. "He's a very motivated individual with enthusiasm for our franchise companies and the rent-to-own industry. His marketing knowledge and professional experience make him a huge asset to our team."
ColorTyme, Inc., founded in 1979, is America's oldest franchisor of independently owned-and-operated rent-to-own stores. ColorTyme franchisees operate 192 rent-to-own stores in 34 states, and the company's custom-wheels-and-tires franchise brand, RimTyme, operates 24 stores in 12 states. ColorTyme is headquartered in Plano, Texas, and is an indirect, wholly owned subsidiary of the largest rent-to-own company in the world, Rent-A-Center (NASDAQ: RCII).