ST. LOUIS (BUSINESS WIRE) -- Build-A-Bear Workshop(R) is celebrating the start of summer by serving up fun with new furry friends in sweet ice cream flavors and cool adventures online. The interactive entertainment retailer of customized stuffed animals is introducing the Ice Cream Bear Collection and third annual Camp Happy Heart, this year with ice cream-themed quests and prizes available at buildabearville.com(R), the company's virtual world. Also, Baskin-Robbins(R) is providing a special offer for Build-A-Bear Workshop Guests who purchase the new Ice Cream Bears now through Sept. 30.
"Our Guests will bring their favorite summer flavors to life with these adorable Ice Cream Bears and enjoy cool activities at buildabearville.com," said Maxine Clark, Build-A-Bear Workshop founder and chief executive bear. "It is also a real treat to be partnering with Baskin-Robbins to provide a special offer with each purchase of our Ice Cream Bear friends."
The Ice Cream Bear Collection will be available at Build-A-Bear Workshop and buildabear.com(R) starting July 2.Guests can purchase these bears for $20 each or two bears for $35, while supplies last. Each Ice Cream Bear comes with a plush ice cream cone and a coupon for an offer to buy one cone and get one free at Baskin-Robbins ice cream shops nationwide through Sept. 30. This limited edition collection features four new bears in these tasty flavors:
When Guests bring the Ice Cream Bears to life online at Build-A-Bearville(R), they will receive an exclusive virtual ice cream bike for their online character. Redeeming all four bears gives Guests their very own Ice Cream Parlor room for their Cub Condo(R) virtual home.
Beginning July 2, Build-A-Bearville will host the third annual Camp Happy Heart, the largest summer camp in the virtual world. Last year, over 400,000 campers participated in the online activities at buildabearville.com. This year, Camp Happy Heart is expecting even more campers to its exciting camp program. Campers can play special online games and quests including:
Guests will enjoy exploring Camp Happy Heart which is lead by a counselor bear from the Ice Cream Bear Collection. Once registered to join the camp, individuals will be put on a team and given daily tasks to complete in order to earn team points. Guests can also write their own camp- themed story featuring their favorite Ice Cream Bear. At the end of camp, each participant will receive a team poster for their virtual Cub Condo and the winning team will receive a 2010 Camp Happy Heart trophy, interactive camp fire and camp bed for their Cub Condo house.
Named a top ice cream and frozen dessert franchise in the United States by Entrepreneur magazine's 31st annual Franchise 500(R) ranking, Baskin-Robbins is the world's largest chain of ice cream specialty shops. Baskin-Robbins creates and markets innovative, premium ice cream, specialty frozen desserts and beverages, providing quality and value to consumers at more than 6,000 retail shops in 33 countries. Baskin-Robbins was founded by two ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream flavors and a wide variety of delicious treats. Headquartered in Canton, Mass., Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies.
Build-A-Bear Workshop, Inc. is the only global company that offers an interactive make-your-own stuffed animal retail-entertainment experience. The company currently operates more than 400 Build-A-Bear Workshop stores worldwide, including company-owned stores in the U.S., Puerto Rico, Canada, the United Kingdom, Ireland and France, and franchise stores in Europe, Asia, Australia, Africa, the Middle East, and Mexico. Founded in St. Louis in 1997, Build-A-Bear Workshop is the leader in interactive retail. Brands include make-your-own Major League Baseball(R) mascot in-stadium locations, and Build-A-Dino(R) stores. Build-A-Bear Workshop extends its in-store interactive experience online with its award winning virtual world Web site at buildabearville.com. The company was named to the 2009 and 2010 FORTUNE 100 Best Companies to Work For(R) lists. Build-A-Bear Workshop (NYSE: BBW) posted total revenue of $394.4 million in fiscal 2009.
We would like to thank you for your interest in covering our business. As you write your story, we wouldask that you use our full Name: Build-A-Bear Workshop and that when referencing the processof making stuffed animals you use the word "make" not "build".
Build-A-Bear Workshop is our well-known trade name and our registered trademark of Build-A-Bear Workshop, Inc. Build-A-Bear Workshop should only be used in capital letters to refer to our products and services and should not be used as a verb.
SOURCE: Build-A-Bear Workshop, Inc.