BookKeeping Express Inks Franchise Agreement to Open Office in Toms River

Local Entrepreneur Brings Nation's Leading Bookkeeping Franchise to Central Jersey

July 06, 2010 // Franchising.com // TOMS RIVER, NJ – BookKeeping Express, the first U.S. franchise focused solely on outsourced accounting services, announced today that it has signed a franchise agreement with Victory Financial Inc. to open an office in Toms River, N.J. serving the coastal regions of Ocean and Middlesex Counties, from Toms River to East Brunswick. The new BookKeeping Express office will open in September 2010 and will be the brand's first in New Jersey.

"I'm thrilled about the opportunity to provide skilled bookkeeping services that focus on the small business community," said Joseph Benesch, President of Victory Financial Inc.. "We are excited about serving the Toms River area and becoming part of the BookKeeping Express family. BookKeeping Express has more than 20 years of experience in the industry and its proven business model will provide us with the marketing and operations support I need to help grow the business, which will allow us to help others grow theirs."

An experienced Certified Public Accountant, Benesch's professional career includes 15-plus years in both public accounting, which includes Big 4 accounting firm experience, and executive-level positions in private industry. Benesch decided to shift his career into entrepreneurship to have more flexibility, time with his family and more control over strategic decision-making. He knew that opening a BookKeeping Express office would give him the support he needed to reach his goals, and at the same time, would give him the ability to offer local businesses the expertise, support and resources they need without the large firm cost.

With more than 40,000 small businesses in the region, BookKeeping Express offers a much-needed service to companies that are not equipped or do not wish to handle accounting responsibilities such as setting up charts of accounts and general ledgers, monthly data entry, processing and managing accounts payable and accounts receivable, producing monthly reports and tax reporting. Moreover, BookKeeping Express utilizes a Custom Flex Pricing Model that is based on the clients' needs instead of a one size fits all, hourly billing approach.

The expansion into Toms River is part of the company's aggressive national development plan which calls for more than 400 new territories throughout the United States.

"The small business community is growing in Central Jersey and around the country, and BookKeeping Express is expanding with it, providing qualified franchise investors with a niche franchise option that caters to this growing segment," said Greg Jones, CEO of BookKeeping Express. "We are looking to grow with franchisees such as Joe who are serious about building a professional business and sincere about their desire to fill a void in their communities with our distinctive services."

Prior to opening his BookKeeping Express office, Benesch will earn the company's bookkeeper certification after several days of training at the company's headquarters in McLean, Virginia.

As part of the BookKeeping Express franchise model, local BKE office owners have the support of the BookKeeping Express Service Center to take care of any outsourced bookkeeping needs so they can focus their attention on their business and client consultation, while having the ability to grow their business without hiring additional employees. The Service Center also serves as a new sales channel for BookKeeping Express franchise offices. Local BKE office owners can sell the service in their communities to CPA firms and independent bookkeepers.

In addition, all BKE franchise offices will offer the BKE Connect system, which allows businesses access to all bookkeeping files remotely through an outside server, as well as a dashboard that clearly and visually 'sums' up the business' operations for thorough analysis. Plus, small to mid-sized business owners can synchronize their QuickBooks and enjoy convenient, anytime access to their financial documents through BKE EDocs, a new electronic filing system designed to provide secure, online storage of financial documents.

Two options available to BookKeeping Express investors include Master or Area Development territories that can be operated out of home-based or commercial space locations; per territory start-up fees run under $50,000.

About BookKeeping Express

BookKeeping Express, a national company focused on providing professional bookkeeping practices to small businesses, was founded in 1984 in California and grew to over 150 locations through licensing agreements. In 2007, Greg Jones, along with Bob Stocker and Merritt Green, purchased the company and launched the new business model in McLean, Va. in January 2008.

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