Summer Opening For First Koko Fitclub In Washington State

Woodinville in Seattle's Eastside is First Location in Multi-Unit Agreement

July 06, 2010 // Franchising.com // BOSTON, MA,: Koko FitClub, LLC, the technology company reinventing the fitness franchise business, announced an expanded West Coast presence with a new area development agreement in Washington State. The first Washington location, Koko FitClub Woodinville, will open at 17614 140th Ave NE late this summer. It is the first in an Eastside Seattle multi-unit agreement with owner Victoria Holsclaw and her company Puget Sound Fit Clubs, Inc.

Koko FitClub Woodinville owner, Victoria Holsclaw, is certified in elementary education and has spent four, very successful years managing a tutoring franchise. Early this year, according to Holsclaw, she came to the realization that it was time "to stop working for the man." It was time to use her talents and skills to run her own business. About that time, she came across an article about Koko Smartraining technology. She says, "It totally captured my imagination." After researching the company's technology and business model, she eventually found herself in Boston for a Discovery Day with the corporate team. This would be her support system and meeting them face to face sealed the deal. "They were fantastic. I knew I had to be part of this [Koko] team."

Holsclaw grew up on the Eastside of Seattle. The roots run deep, and she describes the area with familial affection, saying, "My heart is there." She looks forward to the "adventure" of running her own business and being a Koko FitClub pioneer in Washington State. As for her friends, family and neighbors, she says, "The community will definitely respond. Seattle is a city open to new ideas and cool technology. And, Woodinville is very close to Redmond- the home of Microsoft." What will Eastsiders like best about Koko? "The awesome feeling of completion after a Koko workout. At Eastside Seattle Location First Koko FitClub in WA Multi-Unit Area Development Agreement regular gyms, I always feel I need to do more, but I'm not sure what. With Koko I know I've completed my entire workout and I can check it off my list." She adds, "Once people use Koko there will be no going back. This is what they have been looking for."

Mary Obana says Victoria Holsclaw is "incredibly motivated to be our pioneer for growth in the Puget Sound region, and she's perfect for that role. She brings a proven ability to run a local retail business that required her to create awareness by getting out in the community, develop a healthy membership and keep them happy with a high level of service. She's done it all and she's done it well. Now, she's gets to do it for herself and she wants to go big!" And according to Obana, Holsclaw's motivation is driven by her heart. "Part of the reason she was so successful running the tutoring business is her passion for education." She brings that same passion to the table for Koko. "She knows that the service she offers will make her community healthier."

Koko FitClub is for the millions of people who want all the benefits of exercise but don't have the time or energy to figure out a plan that works. The company's genesis in 2003, according to President and Co-Founder Mary Obana, was the realization that, "Traditional gyms don't work for the vast majority of the population. They don't have the time, and they don't know what to do." Seven years and $10,000,000 worth of research and development later, there is a solution. The Koko Smartraining SystemTM. Says, Obana, "It's revolutionary fitness technology that actually gets people fit. Think of it as a computerized personal trainer ready to coach you through a custom designed fitness program, geared to your needs, all on your schedule."

The Koko Smartraining System technology precisely analyzes each Koko FitClub member's unique fitness level, then designs a customized training plan based on individual goals and ability. The Koko Smartraining System uses that information to guide users through personalized, highlyeffective workouts on proprietary strength and cardio equipment, packing all the benefits of a 60- 90 minute personal training session into just 30 minutes or less, and at a fraction of the cost. World-class trainer, Certified Strength and Conditioning Specialist, and Koko FitClub Chief Fitness Officer, Michael Wood, says, "Human personal trainers simply can't begin to manage all the variables or track progress with such precision as we can through Smartraining technology."

With Koko FitClub, Obana and husband/Co-Founder Mike Lannon have taken the same approach to running franchises as they have to exercise. While Koko Smartraining technology offers a Eastside Seattle Location First Koko FitClub in WA Multi-Unit Area Development Agreement consistent, high-quality member experience, it also uniquely enables a relatively low-cost, easy-tooperate business model for franchisees, allowing a Koko FitClub to be staffed by one person and to be open nearly 24 hours a day. And, Lannon points out that The Koko FitClub franchise, with the exclusive rights to the patented Koko Smartraining System, is in an enviable position. "We offer breakthrough technological innovation that tackles head-on the biggest issue in this country: an aging, overweight population."

The ideal candidates for a Koko FitClub franchise have a strong desire to help their communities and are drawn to entrepreneurialism as a way to control their personal and financial future. According to Obana, "We are looking for people who want to be at the forefront of a game-changing new concept in fitness, health and technology. And every franchisee that opens the doors to a Koko FitClub in their hometown reinforces our belief that people are craving a better way to improve their health and change their lives."

About Koko FitClub

Koko FitClub is the exclusive fitness franchisor to offer the patented Smartraining System technology, recognized as the most dynamic automated strength and cardio personal training system in fitness, and winner of the coveted Nova7 award for innovation in the fitness industry. Developed by Mike Lannon and Mary Obana with assistance from the Founding Director of the MIT Center for Sport Innovation, Smartraining technology enables Koko FitClub to provide consumers with unlimited personal training at a remarkably low cost and provides franchisees with an end-toend system to run the operation.

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