Embassy Suites Hotels Franchise Brings Breakfast in Bed Back in Style

MyOmelet.com and EmbassySuitesAtHome.com Allow Consumers to Enjoy the Embassy Experience in Their Homes

July 13, 2010 // Franchising.com // McLEAN, VA – Embassy Suites Hotels, the upscale, all suites hotel brand that treats every guest to a complimentary cooked-to-order breakfast each morning, reminds consumers why serving breakfast in bed for a loved one is so universally delightful with the launch of its Breakfast in Bed Recipe Contest. Details are at the recently refreshed MyOmelet.com, a website that celebrates the joys of the omelet – a favorite staple of the Embassy Suites breakfast.

Breakfast is king at the revamped MyOmelet.com. Consumers are invited to share their favorite breakfast-in-bed recipe – be it omelets, pastries, waffles, pancakes and more – by 11:59 p.m. EDT on August 28, 2010, via the online submission form on MyOmelet.com. The best recipe will be chosen on overall appeal, appropriateness to theme and originality by Embassy's expert tasters.

The winning chef will receive a luxurious Embassy Essentials bedding ensemble from the new EmbassySuitesAtHome.com, which features guests' favorite products and amenities from Embassy Suites Hotels that are available for online purchase. The stylish bedding ensemble, consisting of a duvet cover, bed skirt, and coordinating throw and pillow in the winner's choice of size, is from the brand's new bedding collection that will appear in all Embassy Suites Hotels by year-end.

"In addition to our fun Breakfast in Bed Recipe Contest, we're thrilled to announce that consumers can visit EmbassySuitesAtHome.com to buy the classic amenities our guests know and love," said John Lee, vice president - Brand Marketing for Embassy Suites Hotels, Hilton Worldwide. "Embassy consistently receives inquiries from loyal guests who have an affinity for the Embassy experience and want to continue to enjoy our products between their stays with us."

Featured products on EmbassySuitesAtHome.com include beds and bedding, plush bathrobes, bath amenities and omelet-making essentials, allowing consumers to bring the Embassy Suites hotel experience into the comfort of their own homes. MyOmelet.com, initially launched in 2008, houses interactive features such as a "Create Your Own Omelet" widget, an "Ask an Egg-head" section where consumers can get their egg-related questions answered by Embassy "eggs-perts" and tips on breakfast cooking techniques.

About Embassy Suites Hotels

Founded in 1984, Embassy Suites Hotels defines the upscale, all-suites hotel segment, and today the brand encompasses 207 hotels across the Americas, with an additional 40 in the pipeline. With spacious two-room suites, engaging team members and an inviting atrium environment, guests are welcome to put their feet up and feel right at home. Embassy Suites' complimentary, cooked-to-order breakfast helps guests gear up for their day, while the nightly Manager's Reception with free appetizers and beverages offers guests a great way to wind down.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 91 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Its brands are comprised of more than 3,600 hotels and 592,000 rooms in 81 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Hotels, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®.

Notes to Editors

*No purchase necessary. Embassy Suites Hotels® MyOmelet.com Breakfast in Bed Recipe Contestis open to legal residents of the 50 United States and the District of Columbia, of the majority age (and at least 18). Starts 00:01 June 28, 2010, ends 11:59 p.m. August 28, 2010. Void where prohibited. Subject to Official Rules, available at www.myomelet.com/contest_rules.php Sponsored by Hilton Worldwide.



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