(PRWEB) - NuRide announced a unique partnership with Quiznos to reward customers with discounts on toasty Quiznos sandwiches when they walk, bike, telecommute, carpool, vanpool or take public transportation instead of driving alone. The partnership, dubbed "MMMMM…Toasty Rewards", will run for one year and is projected to reduce 45,000 car trips resulting in over 1,000,000 fewer miles driven and the prevention of more than 400 tons of emissions.
"Quiznos is proud to partner with NuRide to reward individuals for taking a greener trip," said Jason Robson, EVP of Marketing, "and rewarding individuals who take greener actions aligns perfectly with our corporate sustainability and environmental goals."
The "MMMMM…Toasty Rewards" promotion will be available throughout the New York Metro, Connecticut, Washington DC, Houston, San Antonio, Richmond and Hampton Roads VA and runs from July 1, 2010 through June 30, 2011. To participate in the event, individuals can sign up for free on the NuRide web site at www.nuride.com and earn points for every walk, bike, telecommute, carpool, vanpool, or public transportation trip they record. Points can then be redeemed for a variety of rewards including coupons for a free Quiznos sub sandwich with the purchase of any other sub sandwich.
"We are thrilled with this generous sponsorship by Quiznos," said Rick Steele, CEO of NuRide, "It's a win-win for our members who can enjoy a toasty reward at the end of the road!"
About Quiznos Now in its 30th year, Denver-based Quiznos is a national chain designed for today's busy consumers who are looking for a tasty, freshly prepared alternative to traditional fast-food restaurants. Using mostly premium ingredients, Quiznos' nearly 4,000 restaurants offer creative, chef-inspired recipes for sandwiches, soups and salads.
CNN Money ranked toasty sub pioneer Quiznos as the No. 2 most popular franchise of the past decade in 2010. In 2009, Quiznos' Toasty Torpedoes earned a spot as one of the top 10 new product introductions from the Most Memorable New Product Launch Survey. Also in 2009, QSR Magazine ranked Quiznos No. 19 overall in its Top 50 Chains in system-wide sales. In October 2007, Quiznos was recognized for leading the QSR industry in wait time performance by the Mystery Shopping Providers Association's (MSPA) 2007 Wait Time Study. In May 2007, Zagat's consumer surveys listed Quiznos in the top 5 for Top Food, Top Facilities, Top Service and Top Overall, ahead of its direct competitors.
About NuRide, Inc. NuRide is the nation's largest rewards program for individuals who take greener trips, which include telecommuting, walking, biking, carpooling, vanpooling and taking public transportation. NuRide is a free service and is supported by sponsors who provide special offers to NuRide members for taking greener trips and reducing global warming, traffic congestion and energy consumption.