WICKED SWEET NEWS! Ben & Jerry's Franchise to Treat Boston with Free Ice Cream this Summah

BURLINGTON, Vt. --(BUSINESS WIRE)-- Bostonians can beat the heat and avoid Cape traffic by staying in Beantown this summer. Ben & Jerry's Scoop Truck will be keeping things cool by giving out thousands of free euphoric scoops of ice cream from July 28 through August 25. The highly-coveted Scoop Truck will be making stops at community events, parks, offices and beaches in the greater Boston area.

"We hope to cool off one Bostonian at a time by giving people the power to request the truck through Twitter and Facebook. It's killah." .Making the summer even sweeter, Ben & Jerry's is leaving the almighty scoop in Bostonian's hands and asking them to direct the Scoop Truck to its next destination through Twitter @BenJerrysTruck and Facebook.

Bostonians will be treated to endless free scoops of Milk & Cookies and Boston Cream Pie, two of Ben & Jerry's recent flavor creations. The newest fair trade flavor, Milk & Cookies, is made of vanilla ice cream with a chocolate cookie swirl, chocolate chip & chocolate chocolate chip cookies. Staying true to New England's decadent roots, Boston Cream Pie, a delicious mix of Boston Cream Pie flavored ice cream with yellow cake pieces, fudge flakes and swirls of pastry cream will be patriotically served.

"There's nothing like ice cream to cool you down in the middle of this heat wave we've been having. We thought it would be cool to sweeten Bostonians' days with free ice cream in August," said Jason Sweeney, owner of three Ben & Jerry's Scoop Shops in Boston who's staff will be managing the program. "We hope to cool off one Bostonian at a time by giving people the power to request the truck through Twitter and Facebook. It's killah."

About Ben & Jerry's

Ben & Jerry's produces a wide variety of super-premium ice cream and ice cream novelties, using high-quality ingredients including milk and cream from family farmers who do not treat their cows with the synthetic hormone rBGH. The company states its position on rBGH* on its labels. Ben and Jerry's products are distributed nationwide and in selected foreign countries in supermarkets, grocery stores, convenience stores, franchise Ben & Jerry's Scoop Shops, restaurants and other venues. Ben & Jerry's, a Vermont corporation and wholly-owned subsidiary of Unilever, operates its business on a three-part Mission Statement emphasizing product quality, economic reward and a commitment to the community. Contributions made via the employee led Ben & Jerry's Foundation in 2009 totaled over $1.7 million. Additionally, the company makes significant product donations to community groups and nonprofits both in Vermont and across the nation. The purpose of Ben & Jerry's philanthropy is to support the founding values of the company: economic and social justice, environmental restoration and peace through understanding, and to support our Vermont communities.

* The FDA has said no significant difference has been shown and no test can now distinguish between milk from rBGH treated cows and untreated cows. Not all the suppliers of our other ingredients can promise that the milk they use comes from untreated cows.


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